CameraLends

The Share Economy has brought the world some pretty interesting business models. The likes of Uber and Airbnb have become a part of daily life now, for many people throughout the world. It’s not something that many people associate with photography gear rental, though. Typically one thinks of companies like LensRentals and BorrowLenses, who meticulously maintain their equipment to ensure they’re always letting out the very best.

But gear rental doesn’t seem to be immune to the share economy. In fact, both KitSplit and CameraLends have pretty much entirely built upon its principles. Today, KitSplit announced that they have acquired rival company CameraLends. This brings both communities together and offers a much larger pool of gear, as well as a bigger customer base.