There are certain techniques that ubiquitous to commercials we often see on TV. But achieving some of them can be quite tricky and/or expensive to achieve. They often utilise difficult-to-master techniques or require expensive equipment like motorised camera sliders.
Well, in this video, commercial filmmaker Joris Hermans blasts through five camera and gear tricks that he uses on actual shoots. Tricks that let us get some of those shots without requiring any extra gear. Well, maybe just a little cardboard and some gaffer tape.