Despite the new models from Canon and Nikon over the last few months, Sony’s release of the A7C, A7S III and now the A1 have seen Sony take a massive lead in market share amongst full-frame mirrorless cameras in Japan. In stark contrast to the mere 25% share they held in April 2020, below both Nikon and Canon, Sony now holds 42.6%.
This is according to BCNRanking, who collates camera sales data from across Japan. Their latest ranking shows Sony actually dipping slightly from a recent high of 45% a few months ago, with Canon and Nikon both lagging behind at 31% and 21.3% respectively. Panasonic, the only other company specifically named in the chart is way behind at 2.8%.