I’ve been watching more and more of the Camera Conspiracies channel lately. And while a lot of the things are slightly ludicrous (in a good, amusing way), they do say that there’s “many a true word spoken in jest”. And, oh boy, does this one ring true. B-Roll is not content.

B-Roll seems to have taken over the lives of many YouTubers, to the point where they’re basically an intro, some b-roll, and an ending. For the occasional showcase video, it’s impressive eye candy. But when it becomes the norm for all your videos, and more of your video is b-roll than actual content, it just gets boring. Please stop.

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