It’s been tough for Nikon over the past year or so. So tough that rumors about Nikon’s exiting the camera business have started to spread. It’s just speculation for now, but the company’s share in the mirrorless market has been so small that it was enough for the rumors to spread like wildfire.
Rumors were spreading fast yesterday that Nikon acquired Samsung’s mirrorless technology, but an official statement from the Korean giant denies the NX tech will be changing hands.
Skeptics will say it’s a standard denial that isn’t necessary true, but a close look at the exact wording of the statements so far indicates Nikon and Samsung might go into business together rather than Samsung shutting down its imaging business completely.
Just last week we came across reports from Hong Kong, Australia and Europe claiming that Samsung is about to shut down its camera business in those countries, and the first official announcement is already here.
Earlier today Samsung Germany told fotoMAGAZIN that the company will stop selling digital cameras, camcorders and related accessories, due to low demand.
Despite stressing that this announcement will only affect the German market, phasing out of the largest economy in Europe seems like a strong statement regarding the company’s future steps.