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Five marketing tactics every photographer needs to know

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As photographers, we all know marketing is important. We regularly hear that it can make or break a business. Good marketing can help you stand out. We’ve all wondered how and why some photographers have hundreds of thousands of followers when others are struggling to even hit triple digits.

When you’ve got people talking about SEO and page ranking, the power of networking, Instagram vs a portfolio website and more, it’s easy to get overwhelmed. How are you supposed to narrow down where to start?

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Mental health help for photographers (and everyone else)

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As amusing as some COVID-19 memes and tweets have been (not to mention a welcome break from the endless news cycle), we want to be very clear about the importance of taking care of your mental health right now. A lot of us are feeling particularly isolated, lonely, anxious and, at times, a bit hopeless. The seriousness of what is transpiring around the world is not something to be taken lightly, and we want to encourage a conversation within the photography community.

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7 tips to follow when entering photography contests

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As a professional photographer, entering a photo contest can be a big decision. Entries often cost money (which you could be using on new gear or workshops) and it’s important to also consider things like the submission rights for the contest, jury makeup and prizes before moving forward.

Once you’ve found a contest you want to pursue, the next question to answer is how you can stand out from the hundreds, if not thousands, of other entries. We’ve rounded up seven tips to get you ahead of the competition and onto that list of finalists and winners.

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