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Caitlyn Edwards

Ten common photography website mistakes (and how to fix them)

When we think about websites, search engine optimization (SEO) is often top of mind. How is Google ranking you against other similar photographers? Are you showing up on the first page of search results? There’s no doubt SEO is important for every photographer to consider. However, there are some big misconceptions when it comes to SEO.

“Photographers first need to nail other aspects of their sites,” says website designer and PhotoShelter certified consultant Alex Vita. “That’s where I stand when it comes to SEO. I know the power of SEO, but not at the expense of huge user experience issues and mistakes.”

Before you focus on improving your page ranking, you need to make sure your website is easy to navigate, features great photos and a great user experience. Without that, your SEO efforts will largely be futile.

Below, we’re breaking down ten website mistakes we see on a daily basis. From broken links to missing contact info to repetitive or absent metadata, see how your site stands up.

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Paralympics workflow: How the official Australian team photographer is getting the shot 

Ever wondered what it takes to photograph world-renowned athletes? Greg Smith, PhotoShelter member and the Official Australian Team Photographer for the Paralympics, is here to shed some light.  

Before heading off to Tokyo for the Games, we caught up with Greg to find out more about his workflow, COVID-19 restrictions, what gear he’s bringing and how his team is attempting to get a captivating image of every single Australian athlete. And with 179 Australian athletes competing in 18 of the 22 different Paralympic events over the 12 days of competition, that’s no easy feat.  [Read More…]

Five marketing tactics every photographer needs to know

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As photographers, we all know marketing is important. We regularly hear that it can make or break a business. Good marketing can help you stand out. We’ve all wondered how and why some photographers have hundreds of thousands of followers when others are struggling to even hit triple digits.

When you’ve got people talking about SEO and page ranking, the power of networking, Instagram vs a portfolio website and more, it’s easy to get overwhelmed. How are you supposed to narrow down where to start?

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Mental health help for photographers (and everyone else)

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As amusing as some COVID-19 memes and tweets have been (not to mention a welcome break from the endless news cycle), we want to be very clear about the importance of taking care of your mental health right now. A lot of us are feeling particularly isolated, lonely, anxious and, at times, a bit hopeless. The seriousness of what is transpiring around the world is not something to be taken lightly, and we want to encourage a conversation within the photography community.

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7 tips to follow when entering photography contests

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As a professional photographer, entering a photo contest can be a big decision. Entries often cost money (which you could be using on new gear or workshops) and it’s important to also consider things like the submission rights for the contest, jury makeup and prizes before moving forward.

Once you’ve found a contest you want to pursue, the next question to answer is how you can stand out from the hundreds, if not thousands, of other entries. We’ve rounded up seven tips to get you ahead of the competition and onto that list of finalists and winners.

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