When we think about websites, search engine optimization (SEO) is often top of mind. How is Google ranking you against other similar photographers? Are you showing up on the first page of search results? There’s no doubt SEO is important for every photographer to consider. However, there are some big misconceptions when it comes to SEO.
“Photographers first need to nail other aspects of their sites,” says website designer and PhotoShelter certified consultant Alex Vita. “That’s where I stand when it comes to SEO. I know the power of SEO, but not at the expense of huge user experience issues and mistakes.”
Before you focus on improving your page ranking, you need to make sure your website is easy to navigate, features great photos and a great user experience. Without that, your SEO efforts will largely be futile.
Below, we’re breaking down ten website mistakes we see on a daily basis. From broken links to missing contact info to repetitive or absent metadata, see how your site stands up.