This announcement applies to Ricoh Japan only. For a statement from Ricoh USA, see the bottom of this post.
Ricoh, more specifically its Pentax brand of cameras, seem to have been particularly stuck in the past over the last few years. As every other single surviving camera manufacturer has made the transition to mirrorless, Pentax is still clinging onto its DSLRs. But is Pentax, as well as sister brand GR and parent brand Ricoh in more trouble than we thought?
A new press release from the company seems to suggest that they are struggling somewhat, but that they plan to do something about it, starting on April 1st. They’ve announced a major restructure of the company, stopping the mass-production of cameras and switching to a “workshop like” manufacturing process to strengthen the bond with its customers as well as promoting new Pentax and GR products in the coming future.
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