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5 signs it’s time to raise your prices in 2022

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I don’t know about you, but this time of year is traditionally when I officially lose it. I don’t what it is about December but suddenly all my former clients and people previously sitting on the fence about booking a shoot decide that they MUST have those photos done now, no yesterday! And I invariably find my previously empty December turning into back-to-back shoots, all night editing sessions, and my poor son pretty much being adopted by the babysitter. Sounds like a good problem to have but sometimes it’s nice to strive for some kind of work/life balance, and actually see your loved ones occasionally.

If this scenario is ringing any festive bells for you then according to photographer Katelyn James it might be time to consider raising your prices in 2022.

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This is what you should charge for your photography

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“What should I charge for my photography?” “Where can I go to find out how much to charge?” Commercial photographer and long-standing educator and mentor Don Giannatti says that of all the things he’s ever asked about photography, pricing related questions are by far the most common. He tells it like it is in this video about how to approach pricing your work.

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Watch this video if you’re struggling in your photography business

Running a photography business isn’t the same as just being a photographer. Once you start your own business, you may notice that you’re struggling even though you’re seemingly doing everything right. But there’s a small, yet important change you should make to turn the things around, and Ryan of Signature Edits tells you more about it in the video below.

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The Photographer’s guide to getting started with video – and why you need to learn video

As a photographer, making the transition to video or adding it to your offerings can be a daunting task – especially if you haven’t jumped on the mirrorless train yet. Even if you’re already a very good photographer, shooting video requires a very different skillset (and potentially a whole bunch of new gear) that can take some time to learn.

In this 16-minute video, photographer Justin Mott offers up some useful advice for photographers thinking about getting started with video – or how to take it more seriously if you’ve already had a little go with it.

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How to use email marketing to boost your photography business

There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

Unlike social media, your message is delivered to your audience by you “personally” through your own channel via email marketing. There’s no fickle algorithm standing in your way, and you don’t have to worry about the website crashing. Another reason to invest your time in email marketing? A recent study by Campaign Monitor found that email marketing provides the highest ROI for small businesses.

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How to find photography clients when you have no idea where to start

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When it comes to running a photography business, there’s far more to it than just knowing how to a good picture. You also need to understand how business works and figure out what your target market is – or at least learn what a target market even is if that’s a whole new concept to you. Not everybody is a potential client.

But how do you go about identifying who they are? And how do you reach out to them once you know? In this video, Daniel Norton walks us through… Well, it’s more a mindset than a process. How to identify the people you want to become your clients and how you can approach them.

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How to market and sell your landscape photography prints

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Landscape photography is one of those genres that very few photographers tend to shoot professionally. Sure, there are a lot of professional landscape photographers out there, but when you compare that to portraits or weddings, there really ain’t all that many at all. Partly it’s down to not knowing what to sell, but it’s also not knowing how to sell it or price it.

In this video, landscape photographer Nigel Danson goes over the prints he’s sold over the last couple of years to see which have sold the most (and the least) to try and figure out why. He also talks about how he prices his prints in order to get a price that makes it worth his time but also provides good value to the customer.

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This is why you’re failing as a photographer – But here’s how to fix it

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Even if we’re not told, nobody likes to have the realisation or go through the experience of failing at something. Many of us go through things in life that we’re failing at without even realising it because we just don’t understand what we’re doing wrong and how we could do things differently.

It can be even worse when somebody else points out that we’re failing, as photographer Justin Mott does in this video. But he does offer some fantastic advice on how you can stop continuing to fail and get yourself on the right track to a successful future as a photographer.

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