When it comes to running a photography business, there’s far more to it than just knowing how to a good picture. You also need to understand how business works and figure out what your target market is – or at least learn what a target market even is if that’s a whole new concept to you. Not everybody is a potential client.
But how do you go about identifying who they are? And how do you reach out to them once you know? In this video, Daniel Norton walks us through… Well, it’s more a mindset than a process. How to identify the people you want to become your clients and how you can approach them.