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Bloom’s invoicing tool for photographers is completely free…sort of

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Sometimes the actual running of your photography business can get a bit much. We all want to be taking photographs, and yet find ourselves spending most of our time on the more boring tasks like invoicing clients and actually making sure we get paid. That’s where having a streamlined system in place can save you both a lot of time and a lot of stress.

Customer Relation Management (CRM) tool Bloom has just stepped up to help photographers by offering a completely free to use invoicing tool. It has unlimited use, and you don’t even need an account to use it. Sounds too good to be true? Well, it is, sort of, if you’re not based in the USA.

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Want to start your own photography business? Don’t forget these things

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They say the best time to start a business was 10 years ago. But guess when the second-best time to start a business is? That’s right, it’s today! Seriously, there isn’t a ‘best time’ to start a business, you just have to make the decision and do it. That being said, however, there are some things you need to consider and put into place before jumping in.

In this video, Julia Trotti walks us through her top three essential things that you need to start a successful photography business.

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How to build your visual identity as a photographer

The visual identity of a photographer is no different than that of any other company. Although you may have spent years creating a photographic style that is uniquely your own, your images are only part of the elements that compose your photographer branding.[Read More…]

Five psychology-based sales techniques to up your photography business game

It’s not a secret that business owners use psychologic tricks to boost their sales. Whether you’re selling a product, a service, or just an idea, it’s good to have a few of these tricks up your sleeve for a better success. In this video, Nick Kolenda teaches you five sales techniques that will help you sell your service and raise your photography business to a new level.

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Ricoh announces major restructuring – is Pentax about to be reborn or are they just dying?

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This announcement applies to Ricoh Japan only. For a statement from Ricoh USA, see the bottom of this post.

Ricoh, more specifically its Pentax brand of cameras, seem to have been particularly stuck in the past over the last few years. As every other single surviving camera manufacturer has made the transition to mirrorless, Pentax is still clinging onto its DSLRs. But is Pentax, as well as sister brand GR and parent brand Ricoh in more trouble than we thought?

A new press release from the company seems to suggest that they are struggling somewhat, but that they plan to do something about it, starting on April 1st. They’ve announced a major restructure of the company, stopping the mass-production of cameras and switching to a “workshop like” manufacturing process to strengthen the bond with its customers as well as promoting new Pentax and GR products in the coming future.

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5 signs it’s time to raise your prices in 2022

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I don’t know about you, but this time of year is traditionally when I officially lose it. I don’t what it is about December but suddenly all my former clients and people previously sitting on the fence about booking a shoot decide that they MUST have those photos done now, no yesterday! And I invariably find my previously empty December turning into back-to-back shoots, all night editing sessions, and my poor son pretty much being adopted by the babysitter. Sounds like a good problem to have but sometimes it’s nice to strive for some kind of work/life balance, and actually see your loved ones occasionally.

If this scenario is ringing any festive bells for you then according to photographer Katelyn James it might be time to consider raising your prices in 2022.

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This is what you should charge for your photography

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“What should I charge for my photography?” “Where can I go to find out how much to charge?” Commercial photographer and long-standing educator and mentor Don Giannatti says that of all the things he’s ever asked about photography, pricing related questions are by far the most common. He tells it like it is in this video about how to approach pricing your work.

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Watch this video if you’re struggling in your photography business

Running a photography business isn’t the same as just being a photographer. Once you start your own business, you may notice that you’re struggling even though you’re seemingly doing everything right. But there’s a small, yet important change you should make to turn the things around, and Ryan of Signature Edits tells you more about it in the video below.

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The Photographer’s guide to getting started with video – and why you need to learn video

As a photographer, making the transition to video or adding it to your offerings can be a daunting task – especially if you haven’t jumped on the mirrorless train yet. Even if you’re already a very good photographer, shooting video requires a very different skillset (and potentially a whole bunch of new gear) that can take some time to learn.

In this 16-minute video, photographer Justin Mott offers up some useful advice for photographers thinking about getting started with video – or how to take it more seriously if you’ve already had a little go with it.

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