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How to find photography clients when you have no idea where to start

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When it comes to running a photography business, there’s far more to it than just knowing how to a good picture. You also need to understand how business works and figure out what your target market is – or at least learn what a target market even is if that’s a whole new concept to you. Not everybody is a potential client.

But how do you go about identifying who they are? And how do you reach out to them once you know? In this video, Daniel Norton walks us through… Well, it’s more a mindset than a process. How to identify the people you want to become your clients and how you can approach them.

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How to market and sell your landscape photography prints

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Landscape photography is one of those genres that very few photographers tend to shoot professionally. Sure, there are a lot of professional landscape photographers out there, but when you compare that to portraits or weddings, there really ain’t all that many at all. Partly it’s down to not knowing what to sell, but it’s also not knowing how to sell it or price it.

In this video, landscape photographer Nigel Danson goes over the prints he’s sold over the last couple of years to see which have sold the most (and the least) to try and figure out why. He also talks about how he prices his prints in order to get a price that makes it worth his time but also provides good value to the customer.

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This is why you’re failing as a photographer – But here’s how to fix it

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Even if we’re not told, nobody likes to have the realisation or go through the experience of failing at something. Many of us go through things in life that we’re failing at without even realising it because we just don’t understand what we’re doing wrong and how we could do things differently.

It can be even worse when somebody else points out that we’re failing, as photographer Justin Mott does in this video. But he does offer some fantastic advice on how you can stop continuing to fail and get yourself on the right track to a successful future as a photographer.

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Quick and simple business guide for photographers

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A professional photographer for quite a few years now, I thought some of you may be interested in some photography business advice and tips through this entry-level straight forward photography business guide.

This is a general guide since there are so many ways to define a photography business.

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Here’s when and why you should quit photography

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Photography as a business is hard work. Really hard work. Ask any successful photographer and they’ll tell you. Even if it looks like they have an easy life now, they’ll tell you they had years of struggle to get where they’re at and they’re still probably doing more work than you, even after attaining a measure of success. If you’re a hobbyist, you can probably ignore this post.

Running a photography business (or any kind of business at all, really) isn’t for everybody, that’s for sure. But when and why should you call it a day and find a “real job”? That’s the question commercial photographer Scott Choucino attempts to answer in this question as he talks about some of his history in photography and how he approaches the work.

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Costco to close all its remaining photo centers in US & Canada

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The inevitable day has come. In a process that began several years ago when Costco began winding down some of its photography services, the company has now announced, via an “IMPORTANT PHOTO CENTRE ANNOUNCEMENT” on their website, that all Costco photo departments will close at all of Costco’s locations on February 14th.

Costco isn’t completely doing away with photography and will still be offering some services online, however, there will be no more in-store service. In an email sent to Costco customers, the company cites camera phones and social media as the cause, with fewer numbers of prints being made despite the massive increase in photos shot.

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Don’t forget about the work-life balance when running your photography business

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If you run your own business, it can be hard to figure out when and if you need a break. Times are hard for photographers, now maybe more than ever, and you may feel that you have to work more than ever before. In this honest and personal video, Jeff Rojas reminds you not to lose yourself and your work-life balance.

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Do these three things to make more money as a photographer

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2020 was pretty difficult for most of us, and the creative industry has suffered a lot. Photographers struggled to find work, and it sure was stressful to shoot for a living with all the lockdowns and measures in place. But let’s hope for a better 2021 and more opportunities to earn a living by doing what we love most. Joanie Simon of The Bite Shot has three fantastic tips that will help you earn more as a photographer, not only in 2021, but in many years to come.

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