[editor’s note: So, you have some time… Clients are not coming in. Instead of pouring your heart into social media, how about you do something. Here are three ideas that can kickstart a photography business. Will they work? I don’t know, but any of those sure bits sitting on your bottoms complaining about the state of the industry on social media.]
There are a few simple business email etiquette rules that you can follow to make your life a whole lot easier and save yourself from being an email ignoramus.
Sure, business email is a necessity, but I think we can all agree that email is a colossal pain in the a$$. A lot of that pain is caused by ignoramus’ rampant misuse of email.
Sure we might not be able to save the whales, the rain forests, the ozone layer (wait, we’ve done that haven’t we?) or elect a functional human being as president – but, if everyone could just follow these five simple rules for business email, the world would be a much better place…
[This article is for commercial photographers and not intended for consumer shooters]
Shoot, I don’t know. Seemed like a good headline made to interest someone enough to engage. A headline that asks a question, a provocative question seems to be the way to get clicks and saves and ‘likes’… all that really important stuff.
And there is a bit of controversy as well. There is a large group of people for whom the word photography means visual connection and a group for whom it means “my business” – although the second group is far smaller than the first.
There will be some photographers who will come to this column ready to fight that statement of “golden age” filled with wonderful stories of how it used to be. Legendary poems will be offered to film and darkroom trays and exclusive access to the joy of making an image. They immediately seque into how the current climate sucks for photographers. The whining may indeed be epic.
And some will come wondering just what a “golden age’ looks like. What will that mean for them?
You can’t learn anything in life unless you make mistakes. Some mistakes are obvious. Some mistakes are a lot more subtle.
In this article I will share a subtle mistake that cost me over ten grand (plus a few other ongoing mistakes that are costing me money right now) and what lessons can be learned and applied to running a photography business.