Finding a specific niche is one of the things you should do if you want to be a professional photographer. But it’s not as straightforward as it sounds. In this video, Scott Choucino discusses why photographers should find their niche and how it will affect their business. But what’s also important – he shares some advice on how to do it.
“It was constant hustle for me the first three years (in business) full time.”
I read this quote from a photographer-turned-business coach. It was advice in a Facebook group. I’m not certain the question that elicited this reply, but it doesn’t really matter. The statement stands alone.
Why artists need to market themselves? So that, you the artist, wouldn’t starve to death.
No, but seriously. Otherwise, you risk ending up like Vincent Van Gogh who (in the words of Steven Pressfield) “produced masterpiece after masterpiece and never found a buyer in his whole life.”
A lot of artists have this notion that they’re the creative person, and marketing belongs to the business world. Some even think it’s evil or dirty to promote themselves, and they don’t want to have anything to do with this” filthy” world.
The truth is, it’s your job to market yourself. You are the artist, and you know how to spread the word about your work. After all, you created it. You can’t rest after creating your art; you need to start marketing it.
I came across a screenshot of your “I have started a photography business” post in a “Classifieds” Facebook group:
If you’re good at photography, people have probably already started asking you “Why don’t you start a photography business?” You yourself may also be thinking the same. However, there’s more to business of photography than just taking good photos. In this video from SLR Lounge, photographer Pye Jirsa gives you five reasons to not start a photography business. Or in other words, five reasons why running a business simply may not be right for you, no matter how great photos you take.
The biggest and most common mistake I see in photographers in all genres is that they aren’t honest with themselves. They love the idea of being a photographer , the romantic side of it all, sounds cool, right? They hate the work part, the hustle, the grind, the guts of what it takes to run any successful small business.
They just want to do the fun part of taking pictures, spending their afternoons hanging out in coffee shops and shooting only things they are interested in and talking smack. You have the right to do this but you aren’t going to make a sustainable living doing things this way. There should be a name for those photographers, let me think, more on that later.
So, you have decided to turn your photographic skill into a business. It’s a big step, but it may not be easy to start and earn your first money as a professional photographer. In this video, Jeff Rojas shares some valuable tips to help you get started. He gives you three ways to market yourself and make your first $1,000 as a photographer.
The truth is never easy to swallow. Take for example to answer for the oh-so-popular question, what camera should I buy? Most will suffix this questions with something like “I heard that the new Canon 5dmk4 is awesome” or “I am considering starting with the Sony A7III” to add some background. This is a weird thing to ask, considering that gear does not make your photography better. Sure, some gear makes some types of photography possible, but it rarely makes it better. The right answer to this question will probably save you quite a lot of money, but also force you to take responsibility for your final photos.
In this short video, Pye Jirsa of SLR Lounge explains why the best investment in gear is never buying new gear. (ok, there is a point when that latest model does make sense, but it is usually far, far down the road).
I am in many networks and circles comprised of professional and aspiring professional photographers. There are a lot of questions that get asked on a regular basis, but one of the ones I hear the most is “Should I specialize?” Should they focus on one genre or a couple of related genres, rather than being the Jack/Jill-of-all-trades?
When we first start out in photography, most of us will take pictures of pretty much anyone. We have no idea what our artistic voice and vision will be. We explore and experiment in nearly any field we can, finding our styles and preferences. Eventually, we figure out what we like and don’t like to photograph.
Being a full-time professional photographer requires plenty of different skills and a lot of your time and devotion. A fear of failure and “playing it safe” is what prevents many people from starting or developing a successful photography business. In this video, Roberto Blake discusses this fear and gives you some techniques that can help you not just overcome your fear, but make the best out of failure even when it happens.