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Watch this video if you’re struggling in your photography business

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Running a photography business isn’t the same as just being a photographer. Once you start your own business, you may notice that you’re struggling even though you’re seemingly doing everything right. But there’s a small, yet important change you should make to turn the things around, and Ryan of Signature Edits tells you more about it in the video below.

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This is why you keep getting nightmare clients and how to stop it

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The nightmare client. They are everywhere it seems, and if you’re working in any kind of creative business you’ve probably come across at least one or two. They always want more for less, they want extra or last-minute changes, they aren’t happy with the final result. One such client I had (let’s call her ‘Plate Lady’) even tried to negotiate the fee after I’d delivered the work and sent the invoice.

We might put it down to the fact that some people are just harder to deal with than others, and while that may be true, if it’s a commonly occurring issue for you then you need to look at the common factor, and that’s usually you. Scott from Tin House Studio has an interesting thought on why you aren’t getting your ideal client and has some suggestions in this video on how you can change that.

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How to use email marketing to boost your photography business

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There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

Unlike social media, your message is delivered to your audience by you “personally” through your own channel via email marketing. There’s no fickle algorithm standing in your way, and you don’t have to worry about the website crashing. Another reason to invest your time in email marketing? A recent study by Campaign Monitor found that email marketing provides the highest ROI for small businesses.

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Five worst pieces of advice you’ll get as a photographer

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As a photographer, you’ll hear tons of advice on how to do your craft. They all come from a good place, but to be honest – not all of them are useful. In this video, Andrew Boey of Beyond Photography gives you five pieces of advice that he thinks are the worst. Would you agree with him?

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Being Mr. Green

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I get a lot of emails from people asking how I manage to bring in so many new clients as well as keeping the ones I have to build my business.

One thing that I wanted to share here is the basics of how you might view winning a client and the actual reality of things from the client’s perspective.

To be successful, you need to be able to give your clients what they want; you may perceive that to be a set of amazing images. However, just doing that is not going to get you across the line. You are a professional photographer, so it’s your job to produce high-quality photography, it’s not your selling point…

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These are the safety tips that every model and photographer should know

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This is an opinion piece and considering I am not a lawyer or work in law enforcement, this is all just advice from experience. Always check the legal and health legislation in the area you are in. Seek professional advice if you feel you have been the victim of a crime.

I’ve been swimming in this industry since the spring of 1997, ultimately on both sides of the lens. I have witnessed titans rise and fall with the decimation of film in favor of digital pixels. I’ve taken part in the tidal wave of new and incredible talent from around the world thanks to affordable cameras and computers. I watched with mixed emotions at the absolute thrashing that Photoshop and the rise of digital art gave to an industry that overnight transformed successful businesses with 30 years of experience into dinosaurs on the brink of extinction.

In short, I’ve not been around forever, but I’ve been around long enough to earn a couple of my stripes, and seen some difficult things.

I have been lucky enough to witness the start of a movement that has begun to change everything.

The rise of #MeToo has really shifted the dialogue around safety. It’s generations overdue, but at least it’s starting. I wish it had been a thing when I was 13 and a baby in this field, but alas, life isn’t always fair. So, I’m going to keep it going. Each line on my face, each grey hair, and every sleepless night comes from some lesson or experience lived through. Such is the inevitability of aging.

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How to market and sell your landscape photography prints

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Landscape photography is one of those genres that very few photographers tend to shoot professionally. Sure, there are a lot of professional landscape photographers out there, but when you compare that to portraits or weddings, there really ain’t all that many at all. Partly it’s down to not knowing what to sell, but it’s also not knowing how to sell it or price it.

In this video, landscape photographer Nigel Danson goes over the prints he’s sold over the last couple of years to see which have sold the most (and the least) to try and figure out why. He also talks about how he prices his prints in order to get a price that makes it worth his time but also provides good value to the customer.

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