The visual identity of a photographer is no different than that of any other company. Although you may have spent years creating a photographic style that is uniquely your own, your images are only part of the elements that compose your photographer branding.[Read More…]
It’s not a secret that business owners use psychologic tricks to boost their sales. Whether you’re selling a product, a service, or just an idea, it’s good to have a few of these tricks up your sleeve for a better success. In this video, Nick Kolenda teaches you five sales techniques that will help you sell your service and raise your photography business to a new level.
How do you make $100,000 as a photographer? Start with $200,000! Sorry, jokes aside, it is technically possible. I mean, there are photographers out there earning 6 figures. And I’m sure that even if I was making that sort of money from photography I’m sure I’d still be writing for DIYP! But that aside, how do you even get close to making that sort of money from your passion? It’s something that most of us just dream about. But in this video, Evan Ranft explains not only how he did it, but lays out some very sensible advice that can at least get you on the right path to profiting from your photography, even if you’re not quite getting to 6 figures yet.
Running a photography business isn’t the same as just being a photographer. Once you start your own business, you may notice that you’re struggling even though you’re seemingly doing everything right. But there’s a small, yet important change you should make to turn the things around, and Ryan of Signature Edits tells you more about it in the video below.
The nightmare client. They are everywhere it seems, and if you’re working in any kind of creative business you’ve probably come across at least one or two. They always want more for less, they want extra or last-minute changes, they aren’t happy with the final result. One such client I had (let’s call her ‘Plate Lady’) even tried to negotiate the fee after I’d delivered the work and sent the invoice.
We might put it down to the fact that some people are just harder to deal with than others, and while that may be true, if it’s a commonly occurring issue for you then you need to look at the common factor, and that’s usually you. Scott from Tin House Studio has an interesting thought on why you aren’t getting your ideal client and has some suggestions in this video on how you can change that.
There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.
Unlike social media, your message is delivered to your audience by you “personally” through your own channel via email marketing. There’s no fickle algorithm standing in your way, and you don’t have to worry about the website crashing. Another reason to invest your time in email marketing? A recent study by Campaign Monitor found that email marketing provides the highest ROI for small businesses.
As a photographer, you’ll hear tons of advice on how to do your craft. They all come from a good place, but to be honest – not all of them are useful. In this video, Andrew Boey of Beyond Photography gives you five pieces of advice that he thinks are the worst. Would you agree with him?
I get a lot of emails from people asking how I manage to bring in so many new clients as well as keeping the ones I have to build my business.
One thing that I wanted to share here is the basics of how you might view winning a client and the actual reality of things from the client’s perspective.
To be successful, you need to be able to give your clients what they want; you may perceive that to be a set of amazing images. However, just doing that is not going to get you across the line. You are a professional photographer, so it’s your job to produce high-quality photography, it’s not your selling point…
One of the best ways to save money when buying photography equipment is buying used. Sure, there may be one or two risks involved, the benefits far outweigh them. Today, I want to deconstruct buying used cameras. Let’s look at how, where, and why look for one. [Read More…]
One of the age-old questions in photography, especially for beginners, is when your work can start making money? How does one even find the clients?[Read More…]