If you want to turn your love for photography into a business, there’s a lot to take into consideration. To make things easier for you, Peter McKinnon has created a great video about the things he wishes he’d known sooner. If you’re about to turn pro, this will spare you some mistakes many photographers make at the beginning of their career.
Nowadays, social media are an important part of running a business. Most photographers use Facebook, Instagram, and other outlets to promote their business and build the audience – but few of them think about how their personal accounts can make them lose clients in an instant. In this video, Scott McKenna talks about this issue and suggests how to use your personal social media accounts so they don’t drive the potential clients away.
A few weeks ago I noticed that I had not received any new emails for a day or two. Odd I thought, but it’s summer and maybe people are just on holidays.
This was a day before I was leaving for a trip, so I was in the process of checking in my family for our flight, and making a number of last-minute AirBnB reservations…using my email – which I quickly realized was offline.
What was a minor inconvenience became a major problem – I thought maybe my account had expired or something had gotten disconnected in my email settings. OK, that shouldn’t be much of a problem, so I opened a support ticket with my website hosting service BluDomain…which is when I learned that not only was my email offline, my entire business website had been permanently deleted, and was unrecoverable.
This is now an emergency.
If you read the title you are probably thinking what the hell is this douche on about. This sounds like some new age bulls***. Well, welcome aboard the new age bull**** train! I’ve decided I am going to write some smaller personal articles on self-development, mindset, and routines. It’s not always easy working in this industry, and sometimes it’s nice to know we share our struggles, and experiences with thousands of other creatives…..we just don’t hear about them.[Read More…]
For most aspiring photographers, there’s a turning point when they consider whether it is worth quitting their day job and entering the exciting, but scary, world of being a full-time professional photographer, or not. It’s not an easy decision. In this video, Jeff Rojas shares three things that you should have in your mindset before you take this huge step. It will help you to decide if it’s the right time to make the change and teach you what you need to consider before the time comes.
Taking a leap into the world of full-time professional photography can sound tempting and scary at the same time. And it sure has its upsides and downsides. In this video, Adam Karnacz of First Man Photography shares some tips that will help you make this decision and help you grow your brand and make a successful business as a full-time photographer.
Charging for video work, especially when you’re quite new to dealing with clients, can often be quite difficult. You don’t want to quote ridiculously high and scare off the potential client. But you also don’t want to quote far too low and risk not being taken seriously. Or, worse, them accepting it and you making no money for your time and effort.
So, how much should you charge? In this video, Caleb Pike chats with producer and director Corbyn Tyson about how to price up and quote for a video shoot. Now, every client’s needs will be different, and you’ll need to adapt this to your own workflow, but it should give you some idea of where to start with even modest projects.
It’s quite interesting that the duo chooses to start with Location as a pricing factor. Something you have very little control over. As sad as it is, it makes sense to me. Where you are, or rather where your clients are, probably have the biggest impact on the fees you can charge. As with any market, some will be able to charge a premium, but if standards have been established it’s usually hard to re-invent the fee structure.
How Much Should You Charge?
Each year, I write and update this article for photographers. In my opinion, this post is more important than the latest lighting technique, Lightroom plugin, or posing technique for professional photographers. Why? Because understanding the concepts within this article allows you to continue to do what you love over the long term: photograph. This information gives you the tools to help you run a profitable photography business.
Pricing photography is one of the most difficult duties involved in being a professional photographer. If your price is too high, you might lose the opportunity. If it’s too low, you leave money on the table, and if you regularly accept and complete jobs below your cost of doing business, you will go out of business.
… and none of them have anything to do with making photographs.