Hacking Photography - one Picture at a time
One would say we’re all used to the fact that burgers always look way more appetizing in photos than they do in life. However, a New York man recently filed a lawsuit over those misleading ads we’re all so accustomed to.
The man, named Justin Chimenti, sued McDonald’s and Wendy’s for “unfair and deceptive trade practices.” He’s seeking $50 million in damages for himself and everyone else who thought that burgers actually look like they do in the ads.
A woman from Russia has filed the most ridiculous lawsuit I’ve heard of this year. She sued McDonald’s over a photo ad of a burger, claiming that it was so tempting that it made her break the fast during Lent.
Food can be a difficult subject to photograph. There’s all kinds of things to take into account about the colour and texture of the food. You’ve got to make it look appetising to the camera, even if it doesn’t always look that way in real life. Shooting a single frame is difficult enough. So, imagine adding computer controlled knives, robot arm and a slow motion camera into the mix.
Then imagine dropping all the components of your meal from various heights and having them land perfectly. All this, while trying to keep it looking appetising throughout. Well, that’s exactly what director and visual engineer Steve Giralt did in his Deconstructed Burger Concept video.
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