Asher Svidensky travelled to south China to photograph the Yin-Bou fishermen. Famous for using cormorants birds to fish, and located in a gorgeous setting, the fishermen are quite the attraction for any photographger.

After capturing the “right” and “pretty” images in the same location as every other photographer who goes there, Asher asked to move to another location to get better lighting.

The fisherman immediately refused stating that’s not how they do it, so how did Asher get them to change their mind and end up getting astonishing one-of-a-kind photos? Believe it or not, but with the then-viral ice bucket challenge.

You don’t need to drench yourself in water, however, and you’re not limited to trying it in China, so check out Asher’s story in the video below to see how it can help you become a better photographer.

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