Hacking Photography - one Picture at a time
Sometimes, branding or naming products doesn’t always go as a company intends. They call it one thing, they want us to call it that thing, but then the general public calls it something else. Apparently, Nikon’s two new mirrorless cameras are a case of this.
According to Nikon, they’re not the Nikon Z6 and Z7, they’re the “Z 6” and “Z 7”. The space is, apparently, important, although the world doesn’t seem to care – or have noticed.
Turning your work into a brand is not an easy task, and it may seem overwhelming if you’re just starting it out. In this episode of Chase Jarvis RAW, Chase Jarvis meets Ben Von Wong. They share some tips and thoughts that could help any photographer who wants to build a brand and grow their business.
When you say “branding” to most photographers and filmmakers, all they think about is how their logo looks. Branding, however, is so much more than a pretty logo. It’s what you want people to feel when they hear your name or see your work. Branding sets up a level of expectation to potential clients and customers. It’s what separates you from your competitors.
But how do you even begin to think about how you brand yourself and your work? This video from filmmaker Kris Truini helps to explain the basics with some tips to get you started. This is by no means a complete guide, but a good starting point to get you up and running. These tips will lead to more questions, but that’s a good thing. Questions make you think and push yourself. There are no shortcuts.
You can find out more about John on his website and follow his adventures on YouTube and Facebook.
His videos have over a hundred million views, have been extensively published by news outlets, and has even received recognition from a few film festivals, such as International Ocean Festival
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