There has been a rumor going around that Ricoh will stop using Pentax brand name because it will lose the right to it. However, Ricoh has denied the rumor, saying that it will continue to use the Pentax brand when it comes to the camera business.
Turning your work into a brand is not an easy task, and it may seem overwhelming if you’re just starting it out. In this episode of Chase Jarvis RAW, Chase Jarvis meets Ben Von Wong. They share some tips and thoughts that could help any photographer who wants to build a brand and grow their business.
When you say “branding” to most photographers and filmmakers, all they think about is how their logo looks. Branding, however, is so much more than a pretty logo. It’s what you want people to feel when they hear your name or see your work. Branding sets up a level of expectation to potential clients and customers. It’s what separates you from your competitors.
But how do you even begin to think about how you brand yourself and your work? This video from filmmaker Kris Truini helps to explain the basics with some tips to get you started. This is by no means a complete guide, but a good starting point to get you up and running. These tips will lead to more questions, but that’s a good thing. Questions make you think and push yourself. There are no shortcuts.
A few weeks before Christmas my best friend’s husband rang me:
Daniela, I want to buy M a camera. What should I get her?
I asked the standard questions: how much does he have to spend and what sort of photography does he think she’ll be doing. He tells me there’s £500 in the kitty and she’s been making murmurs about taking more landscapes and getting better photos of the dog. I suggest that maybe he wants to look at an Olympus PEN. They fall well within his price bracket; they’ve a good frames-per-second rate and lots of AF points for capturing their off-his-rocker dog; and they’re pretty light. Given that my best friend lives close to the Alps and walks a lot, this is a bonus.
However, I add my usual disclaimer. ‘For that money, no one is going to sell you a bad camera. It’s more important to find the one that best suits your specific needs.’