Since you can buy fake Instagram followers on a vending machine (no, it’s not a joke), the platform has found a mildly disturbing way to make sure its users are human. Despite Facebook shutting down its facial recognition system, Instagram is asking some users to send video selfies to verify that they aren’t bots.
In addition to removing fake accounts, Instagram is now also removing fake likes, comments and follows on it users’ profiles. From now on, the app will remove any inauthentic activity from accounts use third-party apps to artificially grow their audience.
The race for online popularity and approval is everlasting, and there are plenty of methods people use to get it. But in one Russian mall, there’s a pretty unusual method of buying Instagram likes and followers: at a vending machine. And it’s not a joke, it really exists and works. You have to admit, this is the weirdest way so far to get fake online attention.
However, after a recent spike of ghost account followers and image views on my 500px account, I have been trying to quantify an actual real world business value of social media followers.
Does a huge number of fake social media followers have value? Surprisingly, yes I think so.
Does connecting with real people on social media matter? Probably less than you think – depending on your business.