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What commercial photo set looks like in the COVID-19 era

 

Has COVID-19 impacted the look of advertising campaigns?

Maybe – but probably not by as much as you might think. What is impacted, however, is the way that a commercial photography set operates for the foreseeable future.

As an advertising photographer, you are responsible for everything that happens on set while shooting a campaign. This can range from not just the lighting scheme, but the choice of using craft services versus having a chef on set, choosing the appropriate camera and related equipment, and most importantly the safety of everyone present. This isn’t to say that there are not safety officers on set, or form specific trainers when we photograph professional athletes, but that the buck always stops at the photographer. For those that do commercial photography, we know that there are never ending insurance certificate pulls happening just to step foot on set. But how do we create when it comes to an unseen virus, and what will those campaigns look like?

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How I planned and shot an entire automotive campaign remotely over FaceTime

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We set out to see what collaborating on an automotive campaign would look like when done virtually. In the words of the always colorful Jeremy Clarkson, “How hard could it be?” TL;DR: Not that hard!

The traditional automotive advertising shoot involves the meticulous planning of every detail. It is typically a carefully scripted production with many moving parts that can involve road closures, permits, police presence, a large crew, a host of lighting and rigging equipment, and more. All of which is obviously much more difficult to produce in light of COVID-19 and current social distancing requirements, especially since some cities have returned to a near lock-down state due to a resurgence of the virus.

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How I photographed the one and only Mike Tyson

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Every so often a photoshoot comes along that both excites you and terrifies you at the same time, and today’s article is about one such instance.

When I was in college, and more specifically in Russian History 401 at ASU, I got a phone call and had to leave class, much to my teachers chagrin. It was Getty Images (my rep at the time) with a photo request for me to photograph the one and only, Mike Tyson. To add a little stress to the mix, I had less than two days to prepare for the shoot and at the time I hadn’t worked with that many celebrities.

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A Tale of Two 24-70’s: Nikkor S and G

First, a little backstory to this piece… For much of my young career, I shot Canon. Be it the 1D, 1D2, 1DS, 1D3, 1DS2 and 1DS3, let’s just say I had a thing for the ergonomics of that chassis. In every camera I would replace the focusing screen with the cross-style manual focusing option and would never use AF. To make things even more difficult, I only shot primes. In the beginning the main zoom from Canon was the original EF 28-70mm f/2.8L, and if you have used one, you know the drawbacks. It was also a time when there were not a lot of solid third-party lens options; Sigma had never dreamed of an ART lens and Tokina was even further behind.

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iPhone 11 pro: my return to Apple

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Before I going into this one, let me first lay a little groundwork for the background I have with Apple. A number of years back, I was in love with the iPhone 4S. I felt it was a phone made for photographers and supported it wholeheartedly, going so far as doing speeches at Apple stores about how their products catered to my workflow. As time went on, the light in which I held Apple began to fade, leading to writing the articles, “iPhone is not for Photographers” and “Microsoft: Photographers New Suitor.” In a nutshell, I was genuinely bummed since there was a certain amount of pride I took in using Apple products, for I was raised to love them by my parents, who used them as teachers.

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All about intent: what people mocking the Fuji X-Pro3 don’t understand

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The release of the Fuji X-Pro3 this morning came as a bit of a surprise to me; not what was unveiled, but the general reception to it. So many comments (yes, I know you’re not supposed to read the comments) of ridicule and annoyance were not what I was expecting. And as I read them (which I promise not to do again) I noticed an underlying theme that was a bit worrying.

There are many types of cameras available to us as photographers. I am not speaking about specific brands like Nikon, Canon, or Sony, but rather the approach and intentions companies currently have in regards to design language and intended function. Cameras like the Nikon Df, Hasselblad X1D and the Fuji X-Pro3 offer photographers a different approach to creating images.

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Modern cameras: how they make it harder to take a bad photo

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Twenty years, they have gone by fast. I can remember the first time I saw a camera with a screen on the back of it at a sporting venue, and now a camera without one is considered vintage. However, the look of modern cameras is only the tip of the iceberg when it comes to changes. Spending time with the Nikon D1 to create the piece on it really opened my eyes to what it was to take a photo in 1999, and how different it is now. I recently took out a number of different cameras from multiple manufacturers to see if I could put into pictures and words the difference among them.

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Porsche: lighting and photographing the racing icons

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Photographing a Porsche is a special experience for me, as I am a racing fan, and Porsche is racing. They are the essence of speed on the curving tracks they have graced around the world, and on a photoshoot they are just as incredible sitting still. It is for this and many other reasons that I count myself lucky to stand behind the camera while photographing the art pieces that are Porsche race cars.

Today I wanted to show some that you may have seen before, as well as some that have not been shown until now. Each car is unique in its pedigree and history, but all share the common trait of being absolutely stunning in front of the camera. While there are many that can go into great detail about every turn these cars have taken, I cannot, but I can describe what it was like to photograph them.

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Nikon D1 – What it’s like using the 20 year old digital camera in 2019

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It is June 15th, 1999. The box office is being dominated by the release of the first new Star Wars in 16 years, even though it is tainted by one Jar Jar Binks. Until this day, photography was largely dominated by a technology that had existed for over a hundred years. It was a technology pioneered by George Eastman in his invention called, the Kodak. Over the many years from 1885 onward, it became known to the photographic community and to the world as “film.”

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Putting an end to the mirrorless war

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With the release of Nikon’s new mirrorless camera and the impending release of Canon’s competitor, we are seeing the future of photography as we know it. However, in the response of some we are also seeing the demise of the community as a whole. Where passion and creativity once dominated the perceived agility of a camera, now spec sheets and internet comment sections threaten to destroy the art as we know it. People have started refusing the words of true artists and now mindlessly worship the words of talking heads that make edgy YouTube videos.

As a community and as a family, we can do better.

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