It appears internet search engine Bing and Getty Images have come a long way since Getty filed a lawsuit against Bing last year, accusing Bing of a “massive infringement”. Now, seven months later, the two have announced a partnership which both companies hope will provide Bing users with “image rich” content and internet browsing. In a press release relating to the partnership, Getty Images Senior VP of Business Development Craig Peters explained:
“With our new partnership, Microsoft will use Getty Images’ latest API innovations and our award-winning visual content to take search experiences to a new level. Our technology teams will work together to create beautiful, engaging applications and services for Microsoft users with licensed content and attribution for photographers and other content creators.”
Stemming from the partnership, Bing has also announced several improvements in the search engine’s image search capabilities. These improvements are aimed at raising awareness to copyright and Creative Common laws, with the hopes they will reduce infringement cases.