Shooting liquids for commercial clients is no easy task. There’s a lot of experimentation and learning involved to build the skills to get it right. And when mastered, it becomes an art form all of its own.

In this behind the scenes documentary by Praemi we see photographer Bill Cahill shooting an ad campaign for Peet’s Coffees 50th anniversary. Bill makes both stills as well as video as part of the campaign. At one point, he requires 60,000 watts of Mole-Richardson lighting for a slow motion sequence, which results in a melted espresso machine.

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