Hacking Photography - one Picture at a time
Gigapixel images are something we mainly see at political events or sports games. But Bentley Motors has raised the bar of advertising and used this technique to show off their Bentley Flying Spur W12 S.
Their new gigapixel photo is set in Dubai, and it allows you to explore the magnificent scene to spot their latest model of the car. But you can examine the picture further and check out what else is there, and it’s quite amusing.
Gigapixel images have taken off like crazy over the last couple of years. With devices like the Gigapan and similar products becoming so readily available and the massive increase in sensor resolution lately, they’re becoming easier and easier to create.
While typically used to document sporting or political events, or to show off an entire city, this is the first time I’ve seen the technique used in advertising. Here it’s being used to promote the Bentley Mulsanne EWB.
When you think about a camera to match the Bentley brand you probably go as high as you can, Red Dragon, Arri Alexa something along those lines. This is why I was kind of shocked to discover that Bentley’s new ad Intelligent Details was shot entirely on the iPhone 5S.
The video shows Luc Donckerwolke, director of design, and SangYup Lee, head of exterior design, talking about their motivations and decisions inside a $298,000 Bentley Mulsanne.
While the story and cinematography are really catching I hate to say that the camera does not hold its own. Easy shots are…. OK. But the camera really falls when it comes to more complex shots and dynamic range.
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