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If you’ve seen the fascinating documentary Jiro Dreams of Sushi, you will have noticed the fanatical devotion that restaurant owner Jiro Ono applies to his craft as a sushi chef.
For Jiro, owning a sushi restaurant is not about paying the bills. Rather, it is a means for him to be able to do what he loves on a daily basis and do it exceedingly well.
One does not think during creative work, any more than one thinks when driving a car. But one has a background of years – learning, unlearning, success, failure, dreaming, thinking, experience, all this – then the moment of creation, the focusing of all into the moment. – Edward Weston
Creativity is, in some respects, intangible. It does not have a physical form. It cannot be distilled and sold in bottles. It cannot be summoned at will, and if it does happen to show its face, there is no guarantee that it will stick around.
Creativity is elusive and as such, is one of the pinnacles of photographic achievement.
Many photographers will ask after its whereabouts, and how it might fashion them a personal style, vision, or voice.
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.
Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe
Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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