CVS Pharmacy, the retail division of CVS Health, has announced changes in its standards for beauty photos. The company is requiring transparency in all beauty photos created for stores, online promotion and all types of marketing material. By 2020, the company will implement its new standards and clearly mark all photos that haven’t been digitally altered.
2017 Pirelli calendar changes direction and shows beauty without retouching and makeup
There is hardly anyone who hasn’t heard of Pirelli. Even us who can’t drive have heard of this tire brand – thanks to their famous calendar.
The company dates back to 1872, but the calendar was created in 1962. The sales had dropped, and they needed something to boost it. At that time, sexy girlie calendars were very popular among car manufacturers and mechanics. So Pirelli decided to create a calendar with semi-undressed women, but to raise it on a higher level. They hired fashion models and famous photographers – and the rest is history. For years, the calendar has been almost synonymous with soft porn. But they chose a different approach for 2016 and 2017 calendars. Instead of objectifying women, they empowered them.
How I Shot These Etherial Portraits With A Lensbaby
So this is happening more and more… I’m talking with a client who wants me to shoot a creative portrait of them, and they say, “I like your blurry photos, I want that look.” My blurry photos? Most of the time that’s not something a photographer wants to hear, but I know they’re referring to the shots I’ve done over the years with the Lensbaby creative effects lenses.
I’ve been shooting studio portraits with them for a long time now and there’s nothing quite like them. It takes practice, some trial and error to learn the idiosyncrasies. And with lots of lens kits, focal options, etc., their product line now has a very comprehensive set of tools and it continues to grow (yay, more toys! err…I mean tools).
How Good (And Bad) Retouching Impacts Your Objective Age
A few days ago it started – suddenly these portraits sprouted everywhere like mushrooms after the rain, with pictures of people and a postit note on their forehead which states their age.
Behind this fed is a new “service” called how-Old, which claims to give an accurate guesstimate of your age based on a single photo. As a retoucher I often encounter this problem; a model still has a few more years to “steal” or actually to “give” to the industry. I had to test how many years I can take of a model with retouching and while this is a lighthearted post, the results were quite interesting.
The Atlas of Beauty Compares Gorgeous Women from 37 Countries
Mihaela Noroc is a 29 year old photographer from Romania who decided to quit her boring job and spend her life savings on a worldwide photographic trip.
“The Atlas of Beauty is about our planet’s diversity shown through portraits of women”, she says in an interview with DIYPhotography.
Since she started this project two years ago she has visited 37 countries, and hopes to eventually photograph women in every country in the world.
So far she has done so in every continent other that Antarctica and the results are both stunning and thought provoking.
Noroc chooses to photograph only good-looking women, and it is this common denominator that makes the comparison of local cultures and standards of beauty so powerful.
100 Years of African-American and Iranian Beauty Time-Lapsed Into One Minute Each
A couple of months ago we shared with you the original 100 Years of Beauty video, showing the changing hair and makeup styles common among white women in America between 1910 and 2010.
Following the huge success of the first video, which received 20 million views, Cut.com has created two more videos. The second video in the series depicts popular beauty among African-American woman in the past century, and the third video, which was just released, gives us a glimpse of the vast changes that took place among the women of Iran.
How Women’s Beauty Standards Have Changed Through The Eras: 3,000 Years In 180 Seconds
Over the last few years we have seen the industry going against too skinny, too Photoshopped and just plain too western beauty standards. For me it is always amazing to that the beauty standards that we hold as glorious today are actually pretty short lived.
The team at Buzzfeed produced a 3 minutes video going all the way from ancient Egypt till nowadays showing how beauty standards have changed. It was not alway about being thin. Actually during the renaissance skinny meant starving and the general concept of beauty was pretty full.
An Exercise In Dodge & Burn: Turning A Golf Ball Into A Pingpong Ball
Dodge & Burn (fondly called D&B) are one of the simplest and most powerful techniques that you can use in retouching. One of the interesting uses of D&B is the answer to the following question: “How can I get blemishes off my model?”.
If you break this down to the basic components this is a very easy question to answer.
Brain Scan Shows How 14 People Would Like To be Photoshopped To Perfection
How would like to be photoshopped given the opportunity to give your face what your heart desires. Note that your heart and your head do not always desire the same thing.
This is exactly the question that photographer and psychologist Scott Chasserot was out to find out by combining Photography, Photoshop and Brain Scans. He dubbed the project Original Ideal.
Journalist Checks Beauty Concept By Having Herself Photoshopped In 40 Countries
Over the time, we’ve seen many here-is-a-picture-how-can-you-shop-it projects, but something sets Before & After apart. In this project, journalist Esther Honig took her unedited image and had it Photoshopped by 22 individuals so far.
Honing sent her image to about 40 retouch artists at varying levels from amateur to pro, and asked them to retouch her photo (seen right after the jump), with a simple single directive: “make me beautiful“. Contact came via several freelancing channels (most notably Fiverr) so work has been committed at rates between $5 and $30. This is pretty cheap for a pro retouch, but still the wide selection of skill and geographical locations provides a window into the concept of beauty as it is perceived in various regions of the world.
Honig shares that:[Read More…]
