CVS Pharmacy, the retail division of CVS Health, has announced changes in its standards for beauty photos. The company is requiring transparency in all beauty photos created for stores, online promotion and all types of marketing material. By 2020, the company will implement its new standards and clearly mark all photos that haven’t been digitally altered.
There is hardly anyone who hasn’t heard of Pirelli. Even us who can’t drive have heard of this tire brand – thanks to their famous calendar.
The company dates back to 1872, but the calendar was created in 1962. The sales had dropped, and they needed something to boost it. At that time, sexy girlie calendars were very popular among car manufacturers and mechanics. So Pirelli decided to create a calendar with semi-undressed women, but to raise it on a higher level. They hired fashion models and famous photographers – and the rest is history. For years, the calendar has been almost synonymous with soft porn. But they chose a different approach for 2016 and 2017 calendars. Instead of objectifying women, they empowered them.
So this is happening more and more… I’m talking with a client who wants me to shoot a creative portrait of them, and they say, “I like your blurry photos, I want that look.” My blurry photos? Most of the time that’s not something a photographer wants to hear, but I know they’re referring to the shots I’ve done over the years with the Lensbaby creative effects lenses.
I’ve been shooting studio portraits with them for a long time now and there’s nothing quite like them. It takes practice, some trial and error to learn the idiosyncrasies. And with lots of lens kits, focal options, etc., their product line now has a very comprehensive set of tools and it continues to grow (yay, more toys! err…I mean tools).
Mihaela Noroc is a 29 year old photographer from Romania who decided to quit her boring job and spend her life savings on a worldwide photographic trip.
“The Atlas of Beauty is about our planet’s diversity shown through portraits of women”, she says in an interview with DIYPhotography.
Since she started this project two years ago she has visited 37 countries, and hopes to eventually photograph women in every country in the world.
So far she has done so in every continent other that Antarctica and the results are both stunning and thought provoking.
Noroc chooses to photograph only good-looking women, and it is this common denominator that makes the comparison of local cultures and standards of beauty so powerful.
A couple of months ago we shared with you the original 100 Years of Beauty video, showing the changing hair and makeup styles common among white women in America between 1910 and 2010.
Following the huge success of the first video, which received 20 million views, Cut.com has created two more videos. The second video in the series depicts popular beauty among African-American woman in the past century, and the third video, which was just released, gives us a glimpse of the vast changes that took place among the women of Iran.
Over the last few years we have seen the industry going against too skinny, too Photoshopped and just plain too western beauty standards. For me it is always amazing to that the beauty standards that we hold as glorious today are actually pretty short lived.
The team at Buzzfeed produced a 3 minutes video going all the way from ancient Egypt till nowadays showing how beauty standards have changed. It was not alway about being thin. Actually during the renaissance skinny meant starving and the general concept of beauty was pretty full.
Dodge & Burn (fondly called D&B) are one of the simplest and most powerful techniques that you can use in retouching. One of the interesting uses of D&B is the answer to the following question: “How can I get blemishes off my model?”.
If you break this down to the basic components this is a very easy question to answer.
How would like to be photoshopped given the opportunity to give your face what your heart desires. Note that your heart and your head do not always desire the same thing.
Over the time, we’ve seen many here-is-a-picture-how-can-you-shop-it projects, but something sets Before & After apart. In this project, journalist Esther Honig took her unedited image and had it Photoshopped by 22 individuals so far.
Honing sent her image to about 40 retouch artists at varying levels from amateur to pro, and asked them to retouch her photo (seen right after the jump), with a simple single directive: “make me beautiful“. Contact came via several freelancing channels (most notably Fiverr) so work has been committed at rates between $5 and $30. This is pretty cheap for a pro retouch, but still the wide selection of skill and geographical locations provides a window into the concept of beauty as it is perceived in various regions of the world.
Honig shares that:[Read More…]