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It’s no secret that Nikon’s been struggling. Ever since Sony went full-on into their Alpha mirrorless system, both Nikon and Canon saw some serious competition. It hit Nikon a lot more than it hit Canon, but that might be changing.
According to a new report from BCN Retail on lens sales covering the first six months of 2023, Nikon Z mount takes the number two spot and finally escaping its single-digit market share. Not surprisingly, Sony still has a massive lead.
The rankings for 2020 are in from BCN, which collects sales data from across its platforms, and it looks like the most popular DSLR sold in Japan throughout the course of 2020 is the Nikon D5600. Don’t get too happy just yet, though, Nikon fanboys and girls. Canon still managed to grab 7 of the remaining 9 spots in the top 10.
BCN Retail’s latest rankings are out for the Japanese camera market, which has been showing some pretty alarming trends over the last few months. Primarily that Sony’s share of the full-frame mirrorless market has plummeted from 60% to 43.9% and falling while Canon’s has gone up from about 25% to 34.7% and looking to keep going.
The trends also show that while Nikon seems to be down on average, they do seem to have climbed a little in the past couple of months. Panasonic is also seeing a slight bump thanks to the release of the Panasonic S5, and while the Sigma fp was the hottest thing on the Japanese camera market at one point, it seems to be slipping.
Well, this is interesting. According to the latest report from BCNRetail, Olympus has ousted Nikon, Canon, Sony and Fuji to top the sales in Japan for the month of February, thanks to pretty significant sales of the Olympus PEN E-PL9, taking 11.1% of the share and the OM-D E-M10 Mark III grabbing a further 5.2%.
The graph above shows mirrorless sales share in Japan by total number of units sold. Amongst the top ten camera spots, Sony claimed four of them, with Canon taking a further two, and Nikon & Fuji taking one each.
As usual, market research and analysis firm BCN announced its annual BCN Awards, accolades given to photography equipment manufacturers based on sales volume, calculated from data gathered from thousands of retailers across Japan.
Of course, since this is based only on the Japanese market it doesn’t tell the entire story, but it’s interesting nonetheless to get such a broad perspective of how the camera market is doing and seeing who is selling what.
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.
Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe
Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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