Kodak’s been struggling to regain its place in the world of photography ever since it filed for bankruptcy protection in 2012. At the time they said that “Since 2008, despite Kodak’s best efforts, restructuring costs and recessionary forces have continued to negatively impact the company’s liquidity position”. Basically, they’re not making enough money.
But why? Well, according to Cheddar’s take, it’s all down to the fact that they ignored the future of photography and the march towards digital. He suggests that Kodak intentionally shunned digital because it would be competing with and eating into the sales of its other primary product – film.