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People get offended by everything so Audi apologizes for a campaign photo

Sep 16, 2020 by Dunja Djudjic 24 Comments
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Audi was recently accused of running an “insensitive” campaign for the Audi RS4 Avant. The German car manufacturer shared a photo of a girl leaning against the car grille eating a banana. However, it has caused a strong backlash. People were so offended that Audi was forced to take the photo down and issue a public apology.

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Photographer created a desert in his studio to photograph the the Audi Q2

Mar 28, 2017 by John Aldred 7 Comments
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The imagination and skill of photographer Felix Hernandez never ceases to amaze me. When it comes to car photography, he certainly thinks way outside of the box to get the shot. Regularly producing images with miniatures that most people would assume were full size vehicles if they weren’t told otherwise.

In collaboration with Audi Magazine, Felix has been busy building deserts and streets in his studio. All in order to create some stunning images of the Audi Q2. It’s an incredibly meticulous and demanding process. The end results are very much worth the effort, though.

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Who needs a $160,000 Audi when you can shoot a $40 scale model

Oct 17, 2016 by Udi Tirosh 9 Comments
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What happens when a miniature photographer discusses collaboration with a multi-million car company? He ends up shooting their $160,000 car, an Audi R8, using a $40 scale model.

Photographer Felix Hernández (more from Felix) discussed some potential ideas with Audi. The result was so awesome that Audi decided to share it on their media channels. The catch? the photos were not made using a real car. Instead Felix used a small model car.

The process is not trivial though and does require some understanding of scale, perspective and whole lots of flour.

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The Leica T: A 100 Year-Old Company’s Answer to a New Age

Apr 24, 2014 by Maaz Khan 2 Comments
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Leica is a company that sets some high standards on the quality of their products. Maybe that’s one of the reasons they’re celebrating their 100th anniversary today. And maybe that’s one of the reasons I shouldn’t be so surprised by the Leica T; but I am. With a brand new mount of lens and a completely new direction in physical design, the camera Leica announced today in celebration of 100 years of age gave an entirely different statement: that they’re only just reaching their prime.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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