Audi was recently accused of running an “insensitive” campaign for the Audi RS4 Avant. The German car manufacturer shared a photo of a girl leaning against the car grille eating a banana. However, it has caused a strong backlash. People were so offended that Audi was forced to take the photo down and issue a public apology.
The imagination and skill of photographer Felix Hernandez never ceases to amaze me. When it comes to car photography, he certainly thinks way outside of the box to get the shot. Regularly producing images with miniatures that most people would assume were full size vehicles if they weren’t told otherwise.
In collaboration with Audi Magazine, Felix has been busy building deserts and streets in his studio. All in order to create some stunning images of the Audi Q2. It’s an incredibly meticulous and demanding process. The end results are very much worth the effort, though.
What happens when a miniature photographer discusses collaboration with a multi-million car company? He ends up shooting their $160,000 car, an Audi R8, using a $40 scale model.
Photographer Felix Hernández (more from Felix) discussed some potential ideas with Audi. The result was so awesome that Audi decided to share it on their media channels. The catch? the photos were not made using a real car. Instead Felix used a small model car.
The process is not trivial though and does require some understanding of scale, perspective and whole lots of flour.
Leica is a company that sets some high standards on the quality of their products. Maybe that’s one of the reasons they’re celebrating their 100th anniversary today. And maybe that’s one of the reasons I shouldn’t be so surprised by the Leica T; but I am. With a brand new mount of lens and a completely new direction in physical design, the camera Leica announced today in celebration of 100 years of age gave an entirely different statement: that they’re only just reaching their prime.