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ASA rules that Apple can claim the iPhone X shoots “studio-quality portraits”

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Back in March, Apple started showing an advertisement on UK TV for the iPhone X. It claimed “radically new cameras with Portrait Lighting. Studio-quality portraits. Without the studio”. Not everybody was impressed by this claim, and two filed a complaint with the UK’s Advertising Standards Authority.

They alleged that the claim “Studio-quality portraits” was misleading and could not be substantiated. Well, it seems it’s not all doom and gloom for Apple right now. After an investigation, the ASA have examined the complaints and ruled that yes, Apple can make that claim.

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Advertising Standards Authority bans Gucci ad after ruling that the model looks “unhealthily thin”

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The Advertising Standards Authority (ASA), an advertising watchdog in the UK, yesterday presented a ruling upholding a complaint about a Gucci advert from December last year which describes the model as appearing “unhealthily thin” and “gaunt”.

The complaint about advert labelled by the ASA as “irresponsible” mentions two models.  One model sat down on a couch and the other appearing to lean up against a wall, the images appeared as stills at the end of a video on The Times Website in December 2015.

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