When you pitch your photography portfolio to potential clients, it is extremely important to show only what they are looking for.

But how do you know what an Art Director actually wants to see?

It is very difficult to self-critique your own work, and even harder to put together a comprehensive portfolio – so when I started going through the process of updating my own portfolio, instead of agonizing over what to include myself, I asked an experienced Art Director for a portfolio review.

Her insight was extremely interesting and helpful – keep reading if you want to know what an Art Director really wants to see!

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