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Andra Is a Follow Focus Gamechanger – Claims To Have Solved The Creative Auto Focus Challenge

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Apr 3, 2014 by Udi Tirosh Add Comment
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Video and autofocus don’s usually go hand in hand. After all, focus is a creative decision and the camera, sophisticated as it may be, can’t know where you want to focus in a scene.

What you usually do is pre-mark focus points and change between them using a programmable follow focus or a focus puller (think a person dedicated for shifting focus).

Andra seemed to have solved both issues in an ingenious way. It provides state-of-the-art iPad controlled follow focus, which is nice, but not new. What’s new is the way they pull autofocus and focus shifting. Rather than pre-focus key elements of the shot and mark them, the Andra system allows using a small sensor to continuously monitor a an object in space. 

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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