In what comes as a complete surprise to absolutely no one, and after having announced only a week ago that the show must go on, IBC 2021 scheduled to begin in just over a week in Amsterdam has been cancelled. Citing the “growing concerns about the COVID-19 situation in The Netherlands”, which show organisers say have deteriorated over the last week, the show has now been cancelled.
They go on to say that feedback from IBC exhibitors and visitors has also aided in their decision to cancel the show – which isn’t much of a surprise given how many companies had already pulled out and the number of visitors either unwilling or unable to travel to The Netherlands right now due to government lockdown restrictions recently put in place.
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