As creative professionals, we all spend a lot of time and effort on social media to promote our brands and get our work out there. I personally contribute to Instagram, Twitter, Facebook and 500px.

However, after a recent spike of ghost account followers and image views on my 500px account, I have been trying to quantify an actual real world business value of social media followers.

Does a huge number of fake social media followers have value? Surprisingly, yes I think so.

Does connecting with real people on social media matter? Probably less than you think – depending on your business.

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