Here’s a few reasons why having a story to tell is far better than when it isn’t.
1. Billy Goat curse set down upon the beloved Chicago Cubs. With that, MLB didn’t have to put a cent towards marketing this World Series.
2. Kyle Busch, making the ultimate comeback after a broken leg, goes for his first championship while Jeff Gordon, the face of NASCAR alongside Dale Earnhardt Jr., races his last race (or so we thought). 2015 NASCAR Sprint Cup Championship needed no marketing, everyone wanted to see if Jeff Gordon could walk off in his last race with one more championship.