Last week it was reported that 3 Canadian YouTube vloggers had died whilst swimming at the top of Shannon Falls in Squamish, British Columbia. The trio were part of content creation channel High On Life, which has a current following of 560,000 subscribers, and a further 1.1 million followers on Instagram. As the tragic news broke, so did the influx of comments across news sites and social media.

What should have been an opportunity for public unity and a shared value of life, soon became a shocking and inexcusable insight into how certain people view social media influencers.

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