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This is why food ads cost tens of thousands of dollars to produce

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We’ve all seen them thousands of times, the ubiquitous fast food advertisement flickering across the screen for 30 seconds while we catch up with our favourite series. But we rarely put much thought into how they are made. Or how much effort and money is put into shooting them.

Or normal people don’t at least. If you’re like me, the ads often fascinate you as much as the programs do. Trying to reverse engineer the lighting or camera moves in our minds becomes irrestible. This excellent video from Business Insider takes you behind the scenes at a commercial food production video shoot at The Garage in Brooklyn, New York, and it’s fascinating.

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The psychology behind the 10:10 in watch advertising photos

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There are plenty of tips and tricks for making the best out of product photography. Other than gear, lighting, composition, and other photography-related strategies, there are also a lot of psychological tricks involved in taking a photo that will sell the product.

One of these strategies is typical of advertising photos of watches. If you’ve ever noticed that they’re usually set to 10:10 in photos, there’s a good reason behind it. It’s all about psychology, and in this article, we’ll tell you more about it.

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Dove uses deepfakes to highlight negative impacts of social media on teens

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“You wouldn’t say that to your daughter, but she still hears it online every day”. That’s the message coming from Dove’s latest campaign to educate parents about the negative messages their teenage daughters are subjected to on social media.

As we’ve grown to expect from the brand, it’s a hard-hitting video, using real women and their daughters. What makes it interesting, however, is their use of deep fakes.

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Remember this ad from 12 years ago? This is why you don’t use on-camera flash for sports photography

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Are you sitting comfortably? Great! Now, think back 12 years ago. Yes, that would be pre-multiple political upheavals, pre-pandemic and pre-full frame mirrorless cameras. It was a much simpler time, we were all so innocent then…but I digress.

Take a look at this Buffalo Wings commercial from 2010 that hilariously pokes fun at sports photographers using on-camera flash. The results of which, have a disasterous effect on the athletes.

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These hilariously bad vintage camera ads will make you cringe

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I don’t know about you, but I really love vintage ads. They remind me what life was like back in the day and inevitably spark the feeling of nostalgia. But there some ads that seem as if they came from darkest corners of the advertising world. And in this video, Azriel Knight brings you five hilariously bad camera ads from the ‘80s and ‘90s. They reach the impossible levels of awkwardness, and they’ll make you cringe. But also laugh.

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Here are some nasty tricks photographers use to make food look more appetizing

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It’s an open secret that advertisers use some tricks to make food look more appetizing. But some of them can get really nasty! They make the food look delicious, but most of the time they also make it inedible. Glue instead of milk, shaving foam instead of whipped cream, dish liquid in just about anything with foam… These are only some of the tricks food photographers use, and Blossom shows you many more in this interesting video.

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“Distracted Boyfriend” meme proclaimed sexist by Swedish advertising body

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Unless you’ve been living under a rock for the past year or so, you must have seen the “Distracted Boyfriend” meme in some of its many forms. Its popularity means that plenty of companies have been using it – or variations on it – for cheeky social media ads. But after one of these meme-based ads appeared in Sweden, it was severely bashed online and was eventually determined sexist by Swedish advertising ombudsman.

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Students hang a huge fake ad of themselves in McDonald’s to protest against Asian ad discrimination. It’s still there 51 days later

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One day at a McDonald’s restaurant, Jevh Maravilla was sitting with his friend and noticed that there were no Asian in any of the ad posters. At the same time, he saw a blank wall and had a crazy idea: what if they put a photo of themselves up there? The idea soon became reality, and the guys managed to hang a professional-looking poster with them as the models. And the funny thing is – no one noticed anything unusual for almost two months.

Ina hilarious video, Jevh shares how they did it, from planning the shoot to hanging it on the McDonald’s wall. And I must say it’s some high-quality trolling.

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From age 0 to 100: this video shows aging of our skin in only 60 seconds

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Many people don’t feel comfortable in their own skin. Imposed beauty standards and too much Photoshop in ads don’t help at all. Norwegian pharmacist Vitus have created an ad that might help people feel good in their own skin and meet all the changes that will come with aging.

The ad shows how out skin changes over a lifespan of 100 years – and it all fits in only 60 seconds. There’s no heavy retouching, just pure, natural beauty of skin of all ages and colors.

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Samsung launches an ad that mocks iPhone on many levels

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The competition between Apple iPhone and Samsung Galaxy has lasted for years. Now it’s shown in Samsung’s new ad titled Growing Up. In this ad, Samsung mocks the competition with iPhone, and naturally, displays Galaxy as superior in several aspects – from screen size to water resistance.

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