Plenty of Fujifilm gear has leaked over the years: from instant cameras to medium format. Most recently, we saw the now announced GFX 100S appear online – but did it really leak? In this brilliant and hilarious ad, Fuji tells us “the truth” about how the company’s latest medium format camera got to leak days ahead of the announcement.
People get offended by everything so Audi apologizes for a campaign photo
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Audi was recently accused of running an “insensitive” campaign for the Audi RS4 Avant. The German car manufacturer shared a photo of a girl leaning against the car grille eating a banana. However, it has caused a strong backlash. People were so offended that Audi was forced to take the photo down and issue a public apology.
You thought this 7-Eleven commercial was CG but it was really shot using a giant robot arm
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I’m not entirely sure how recently the above commercial for 7-Eleven was released (I’m in the UK, not many hhere), but when I first saw it, I thought for sure that it was just some pretty neat CG. It turns out, though, that it was actually shot 100% practically and for real by none other than Steve Giralt and his team. Yeah, I know, I was quite surprised, too.
While a computer was used to previsualize and programme the moves, the actual sequence was shot on a Bolt motion control robot arm. I can’t quite tell what the camera was (some shade of RED, most likyle), but the lens used appears to be the Tokina Cinema Vista 16-28mm II T3 cine.
The latest Nike ad is brilliantly composed entirely from archive shots
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We’ve already seen how creative videos can be made from two different clips side by side. But in their recent commercial, Nike has absolutely nailed it. They repurposed archive footage to create a split-screen ad that not only looks marvelous but also shares an important message.
These hilariously bad vintage camera ads will make you cringe
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I don’t know about you, but I really love vintage ads. They remind me what life was like back in the day and inevitably spark the feeling of nostalgia. But there some ads that seem as if they came from darkest corners of the advertising world. And in this video, Azriel Knight brings you five hilariously bad camera ads from the ‘80s and ‘90s. They reach the impossible levels of awkwardness, and they’ll make you cringe. But also laugh.
These Olympus commercials from the 1980s show that attitudes towards gear never really change
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Those of us in the UK who grew up in the 1980s will mostly remember George Cole as the lovable rogue Arthur Daley in the TV show Minder, which ran from 1979 until 1994. But this wasn’t all he was doing. In the ’80s, he was also moonlighting in adverts for Olympus, along with legendary fashion and portrait photographer David Bailey.
These TV commercials advertise the fancy “new” all-in-one Olympus cameras, like the Olympus AZ 300 Super Zoom, Olympus Trip AF, and the Olympus AF-10, and they show that attitudes towards gear and elitism have never really changed. I think we all know people like this, even if just online if not in real life.
Samsung used my DSLR photo to fake their phone’s “portrait mode”
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Earlier this year, Samsung was busted for using stock photos to show off capabilities of Galaxy A8’s camera. And now they did it again – they used a stock image taken with a DSLR to fake the camera’s portrait mode. How do I know this, you may wonder? Well, it’s because Samsung used MY photo to do it.
Students hang a huge fake ad of themselves in McDonald’s to protest against Asian ad discrimination. It’s still there 51 days later
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One day at a McDonald’s restaurant, Jevh Maravilla was sitting with his friend and noticed that there were no Asian in any of the ad posters. At the same time, he saw a blank wall and had a crazy idea: what if they put a photo of themselves up there? The idea soon became reality, and the guys managed to hang a professional-looking poster with them as the models. And the funny thing is – no one noticed anything unusual for almost two months.
Ina hilarious video, Jevh shares how they did it, from planning the shoot to hanging it on the McDonald’s wall. And I must say it’s some high-quality trolling.
How to shoot food ads like a pro – even when your budget is tight
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Food and drinks in ads always look so appetizing. It may take hours, a professional studio, and expensive gear to create these inviting food ads. But if your budget is tight – you can film them too, with a smartphone and plenty of creativity. This video by a Chinese studio is full of examples to show you how to take high-end food videos on a low-budget. And even if you’re not into food ads at all, I’m sure you’re gonna love the creativity behind these shots.
Man files $3 million lawsuit against Pornhub for using his selfie in an ad
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In the era of the internet, it’s not at all uncommon to find your photos used by someone else without your permission. This happened to Edward Kelly of Marlton, New Jersey, who found his selfie used in an ad. On Pornhub. To make things even worse, it seems that the ad has been on the largest pornography website for at least six years. So, when discovering this, Kelly decided to file a lawsuit against Pornhub, seeking more than $3 million in damages and compensation for the use of his photo.
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