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The psychology behind the 10:10 in watch advertising photos

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There are plenty of tips and tricks for making the best out of product photography. Other than gear, lighting, composition, and other photography-related strategies, there are also a lot of psychological tricks involved in taking a photo that will sell the product.

One of these strategies is typical of advertising photos of watches. If you’ve ever noticed that they’re usually set to 10:10 in photos, there’s a good reason behind it. It’s all about psychology, and in this article, we’ll tell you more about it.

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Burger King Germany’s stomach-churning photos are entirely real…but just for a day

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Currywurst and herring anyone? Or how about egg and banana? Burger King Germany’s latest ad campaign went viral after it caused confusion among non-German speakers. The advertisement features a new Whopper menu which is frankly nothing short of stomach-churning, with some very interesting food combinations. “Surely this can’t be real?” people wondered.

It turns out, that the menu and the images are every bit real. But not quite in the way that everyone thought, however. The images were created for the brand’s Mother’s Day campaign in Germany, and feature a light-hearted take on pregnancy cravings.

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Panasonic’s latest ad features a white man’s head photoshopped on a black man’s body

Panasonic recently found itself in the center of attention for all the wrong reasons. The company published a series of weird composites to promote its wearable speaker SoundSlayer. One of the images consists of a white man’s head on a black man’s body, with skin tone altered to match. And not surprisingly – it has sparked a lot of controversies.

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Fujifilm reveals “the truth” about GFX 100S leaks in this brilliant ad

Plenty of Fujifilm gear has leaked over the years: from instant cameras to medium format. Most recently, we saw the now announced GFX 100S appear online – but did it really leak? In this brilliant and hilarious ad, Fuji tells us “the truth” about how the company’s latest medium format camera got to leak days ahead of the announcement.

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People get offended by everything so Audi apologizes for a campaign photo

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Audi was recently accused of running an “insensitive” campaign for the Audi RS4 Avant. The German car manufacturer shared a photo of a girl leaning against the car grille eating a banana. However, it has caused a strong backlash. People were so offended that Audi was forced to take the photo down and issue a public apology.

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You thought this 7-Eleven commercial was CG but it was really shot using a giant robot arm

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https://www.youtube.com/watch?v=VWljbU7f1cM

I’m not entirely sure how recently the above commercial for 7-Eleven was released (I’m in the UK, not many hhere), but when I first saw it, I thought for sure that it was just some pretty neat CG. It turns out, though, that it was actually shot 100% practically and for real by none other than Steve Giralt and his team. Yeah, I know, I was quite surprised, too.

While a computer was used to previsualize and programme the moves, the actual sequence was shot on a Bolt motion control robot arm. I can’t quite tell what the camera was (some shade of RED, most likyle), but the lens used appears to be the Tokina Cinema Vista 16-28mm II T3 cine.

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The latest Nike ad is brilliantly composed entirely from archive shots

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We’ve already seen how creative videos can be made from two different clips side by side. But in their recent commercial, Nike has absolutely nailed it. They repurposed archive footage to create a split-screen ad that not only looks marvelous but also shares an important message.

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These hilariously bad vintage camera ads will make you cringe

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I don’t know about you, but I really love vintage ads. They remind me what life was like back in the day and inevitably spark the feeling of nostalgia. But there some ads that seem as if they came from darkest corners of the advertising world. And in this video, Azriel Knight brings you five hilariously bad camera ads from the ‘80s and ‘90s. They reach the impossible levels of awkwardness, and they’ll make you cringe. But also laugh.

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