Unless you’ve been living under a rock for the past year or so, you must have seen the “Distracted Boyfriend” meme in some of its many forms. Its popularity means that plenty of companies have been using it – or variations on it – for cheeky social media ads. But after one of these meme-based ads appeared in Sweden, it was severely bashed online and was eventually determined sexist by Swedish advertising ombudsman.
How to shoot food ads like a pro – even when your budget is tight
Food and drinks in ads always look so appetizing. It may take hours, a professional studio, and expensive gear to create these inviting food ads. But if your budget is tight – you can film them too, with a smartphone and plenty of creativity. This video by a Chinese studio is full of examples to show you how to take high-end food videos on a low-budget. And even if you’re not into food ads at all, I’m sure you’re gonna love the creativity behind these shots.
Filmmaker shoots an awesome commercial to sell his girlfriend’s old car
In the sea of Craigslist ads or eBay auctions, you need to find a way to stand out if you want to get noticed and reach a good price. This is exactly what filmmaker Max Lanman did: he filmed a full-scale commercial for his girlfriend’s 1996 Honda Accord. And he did such a good job, that he got an offer 68x times higher than the car’s actual value.
Fuji’s Photokina Teaser: Is Mirrorless Really as Evolved as They Say it is?
There was a graphic released by Fuji this past weekend that many of you may have seen by now. It’s a clever little play on the famous “March of Progress” painting we all probably have pop into our heads when we think of evolution; this time, however, the painting depicts an evolution from using SLR cameras to going mirrorless.
Without trying to sound like I can’t take a joke (because that’s what this graphic ultimately is), I wanted to add my own comment on this image. I’ve said before, myself, that mirrorless is likely going to become the next standard for the world of photography; my Chrome browser’s spell check isn’t recognizing the word “mirrorless” right now, but it soon will be. That being said, I think Fuji’s latest advertisement is completely missing any point it’s trying to make.
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