If Instagram’s recent incentive had you to get off TikTok and post Reels instead, TikTok now has a counteroffer. Its new program, TikTok Pulse, is created to share ad revenue with creators. And we’re speaking of a fair split: 50 percent of earnings will go to the platform, and the creators will get to keep the other 50 percent.
Facebook’s acquisition of Instagram in 2012 proves to be a good decision even seven years later. According to a recent report, Instagram earned around $20 million in 2019 from ads only. In other words, that’s more than a quarter of Facebook’s overall 2019 revenue.
If you enjoy vintage camera ads, here’s one that’s perfect for “the most wonderful time of the year.” In this video, you’ll see how Kodak promoted its products back in 1959. And if you’re still not in the holiday mood, this ad might just bring you closer to being there.
I believe we’ve all noticed how many ads there are on Instagram. Although they’re already all over the place, there are going to be even more of them. Instagram has announced that it’s soon going to put ads on your Explore page, too.
I don’t know about you, but I really love vintage ads. They remind me what life was like back in the day and inevitably spark the feeling of nostalgia. But there some ads that seem as if they came from darkest corners of the advertising world. And in this video, Azriel Knight brings you five hilariously bad camera ads from the ‘80s and ‘90s. They reach the impossible levels of awkwardness, and they’ll make you cringe. But also laugh.
Unless you’ve been living under a rock for the past year or so, you must have seen the “Distracted Boyfriend” meme in some of its many forms. Its popularity means that plenty of companies have been using it – or variations on it – for cheeky social media ads. But after one of these meme-based ads appeared in Sweden, it was severely bashed online and was eventually determined sexist by Swedish advertising ombudsman.
Food and drinks in ads always look so appetizing. It may take hours, a professional studio, and expensive gear to create these inviting food ads. But if your budget is tight – you can film them too, with a smartphone and plenty of creativity. This video by a Chinese studio is full of examples to show you how to take high-end food videos on a low-budget. And even if you’re not into food ads at all, I’m sure you’re gonna love the creativity behind these shots.
In the sea of Craigslist ads or eBay auctions, you need to find a way to stand out if you want to get noticed and reach a good price. This is exactly what filmmaker Max Lanman did: he filmed a full-scale commercial for his girlfriend’s 1996 Honda Accord. And he did such a good job, that he got an offer 68x times higher than the car’s actual value.