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Adobe’s new line of clothing features the worst cliché stock photography ever

Sep 15, 2016 by John Aldred 2 Comments
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If you ever quite liked the idea of strolling though town wearing a “Happy senior couple piggybacking at the beach” long sleeved t-shirt, well, your time has come.  The clothing line you never even knew you wanted is finally here (kind of), thanks to Adobe Stock. Don’t be so quick with the “Buy now!” button, though. It’s just a marketing campaign.

Swedish ad agency Abby Priest was approached to create a campaign for Adobe Stock. The basic idea was to highlight the shift in style between modern stock and the overused cliché stock images of old. What they came up with was “a limited-edition clothing line giving a salute to the most infamous stock images creatives love to hate.” Gone are the happy, warm, smiling faces, replaced by a new, slightly less enthusiastic generation.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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