If you ever quite liked the idea of strolling though town wearing a “Happy senior couple piggybacking at the beach” long sleeved t-shirt, well, your time has come. The clothing line you never even knew you wanted is finally here (kind of), thanks to Adobe Stock. Don’t be so quick with the “Buy now!” button, though. It’s just a marketing campaign.
Swedish ad agency Abby Priest was approached to create a campaign for Adobe Stock. The basic idea was to highlight the shift in style between modern stock and the overused cliché stock images of old. What they came up with was “a limited-edition clothing line giving a salute to the most infamous stock images creatives love to hate.” Gone are the happy, warm, smiling faces, replaced by a new, slightly less enthusiastic generation.