Adidas has started a new campaign that centers around authenticity. Their “Icons of Tomorrow” promote the brand, and these are the people who are “using their creativity to motivate a better tomorrow.” Among these icons who promote diversity is a Swedish photographer Arvida Byström, who caused a lot of stir because of, believe it or not – hairy legs.

After releasing her photo for the Adidas campaign, she received plenty of negative comments because of the unshaved legs. But it doesn’t end here, and she claims she even received rape threats.

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