Earlier this week, the UK Government came under fire over a “crass” campaign photo. It shows a young ballet dancer and a caption reading: “Fatima’s next job could be in cyber (she just doesn’t know it yet). Rethink. Reskill. Reboot.” Atlanta-based photographer Krys Alex shot the original image, and she spoke up about the incident. She says that she was “devastated” when she found out how her photo was used, and that she would have never allowed it.
Coronavirus has hit all of us, but artists and creators are among those who were hit really hard. UK Government decided to hit them even harder in a marketing campaign that completely devaluates their jobs. Not only does it mock artists, but it also uses free photos found on Unsplash, So, it’s no wonder that it faced a strong backlash and it was soon taken down.
Unless you’ve been living under a rock for the past year or so, you must have seen the “Distracted Boyfriend” meme in some of its many forms. Its popularity means that plenty of companies have been using it – or variations on it – for cheeky social media ads. But after one of these meme-based ads appeared in Sweden, it was severely bashed online and was eventually determined sexist by Swedish advertising ombudsman.
One day at a McDonald’s restaurant, Jevh Maravilla was sitting with his friend and noticed that there were no Asian in any of the ad posters. At the same time, he saw a blank wall and had a crazy idea: what if they put a photo of themselves up there? The idea soon became reality, and the guys managed to hang a professional-looking poster with them as the models. And the funny thing is – no one noticed anything unusual for almost two months.
Ina hilarious video, Jevh shares how they did it, from planning the shoot to hanging it on the McDonald’s wall. And I must say it’s some high-quality trolling.
In the era of the internet, it’s not at all uncommon to find your photos used by someone else without your permission. This happened to Edward Kelly of Marlton, New Jersey, who found his selfie used in an ad. On Pornhub. To make things even worse, it seems that the ad has been on the largest pornography website for at least six years. So, when discovering this, Kelly decided to file a lawsuit against Pornhub, seeking more than $3 million in damages and compensation for the use of his photo.
Gatorade has released a commercial that features an animated 3D man made of water. Nothing special, you may think. But the man was literally made of water, without the use of CGI.
The “waterman” is running, jumping and kicking, making you wonder “what if your water was as active as you.” They have also released a short BTS video, showing just how much effort they have invested in making this fantastic advertisement.
It’s no secret that the photography market is no longer the exclusive realm of professionals. This is not necessarily a bad thing, especially if you’re the client, but with so many “professional” photographers out there these days it’s not hard finding a dud.
Be it your next door neighbor who just bought a DSLR, his grandchild who believes his 16 megapixel smartphone camera is just as good as the D4s or your sister-in-law’s cousin who has been photographing weddings as a side gig when he isn’t working at the corner deli, anyone of them has a reasonable chance of getting hired for a low-budget project where the client is mainly concerned about price.
Some moments, however, are too precious to risk with an amateur and that’s exactly the message the video below brings home.