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Aage Granaas

Olympus PEN-F design story: Timeless enjoyment

Aug 29, 2016 by Aage Granaas Add Comment
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I’ve always found Olympus cameras to have excellent quality. But when I first picked up the PEN-F, it was immediately apparent that the quality of this camera is of a higher caliber. The PEN-F oozes quality. The attention to detail, the way it feels in my hand, the satisfying heft of the camera, I knew, was all deliberately designed. I wanted to find out more about the thinking behind the PEN-F because I felt that there was something special going on.

The allure of small cameras have always revolved around the possibility of having a high quality, precision photographic tool that doesn’t get in the way and thus, ready to go anywhere with you. There have been many small cameras over the years, especially point-and-shoots that were the mainstay for the general consumer for decades. Of course, these cameras fell by the wayside with the arrival of the smartphone. But the essence of small cameras, or compactness — of something that is well made and efficiently packaged — continues to entice photographers around the world. Like luxury watches and jewelry, small products have a magnetic quality that many people around the world feel drawn to.

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FUJIFILM X-PRO2 DESIGN STORY: DECISIVE USABILITY

Aug 8, 2016 by Aage Granaas 1 Comment
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Digital cameras are notoriously difficult to design and get right. Where do you start? Who is the customer? What features do you include on the camera? There are uncountable ways to approach a camera development and design programme.

For example, you can create a spreadsheet listing current and near-future ‘must-have’ specifications and cross them out one-by-one to please the techno-consumer. Or you can specialise and excel in specific areas—a more difficult proposition altogether. For the X-Pro2, Fujifilm chose the latter simply because of their heritage of crafting cameras for particular needs.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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