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A99

Sony’s new A99II produces virtually noiseless video at ISO25600

Nov 25, 2016 by John Aldred 3 Comments
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Extreme low light performance isn’t a new thing. We’ve been able to pretty much see in the dark since Nikon launched the D3s. But, now that the megapixel wars seem to be mostly over, it’s the next big metric in camera performance. Who has the highest ISO? Who does it with the least amount of noise? The most amount of detail? The best colour?

Sony’s E mount shooters have enjoyed extremely good ISO performance with the A7R II for a little while now. Now, the A mount users can also benefit from that same extreme performance, especially when it comes to video, in the form of the soon to be released A99 II. YouTuber Bramansde shows just how well it performs straight out of the box, in a scene lit by only a pair of small candles.

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You Can Now Purchase a Hasselblad Rebrand for $500 Less than its Sony Equivalent ($8,500 discount)

Nov 16, 2015 by Gannon Burgett Add Comment
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Hasselblad was once known for its incredible lineup of medium format cameras. But at some point in the past decade the Swedish company has gained a terrible reputation for taking Sony cameras, wrapping them in unnecessary and over-priced façades and branding them as their own.

One such camera is the Hasselblad HV, a Sony A99 disguised in a gaudy form factor and packaged with a Hasselblad-branded Zeiss 24–70mm f/2.8 lens. Normally, this camera sells for $11,995, but now you can get this full frame DSLR for a mere $3495, a massive savings of $8,500.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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