A10

When Profoto first announced the original $1,000 A1 speedlight, I thought they were just having a laugh. But it turns out that it wasn’t April 1st and no, they weren’t kidding. To its credit, the Profoto A1 ended up being a pretty solid speedlight. Still a little overpriced for many, but decent with the obvious perk of doubling up as a backup flash trigger for existing Profoto users.

Then they brought out the A1X and most recently the $1,100 A10. And if you didn’t think these prices were high enough already, Profoto has just announced the new Profoto OCF adapter to go with them. It’s $300. Yup. Three hundred bucks.