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40D

Is Nikon Repeating Canon’s Mistake Or Does It Have An Ace Up Its Sleeve?

Jan 3, 2015 by Liron Samuels 16 Comments
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August 23, 2007 was a day no Canon executive would like to remember. That was the day Nikon announced its new DX format flagship, the D300.

Saying that the D300 was the Canon 40D’s new competitor would be a wild overstatement as they weren’t really competing. Nikon’s new camera slapped the 40D into a whole different time zone!

Nikon further strengthened its hold on the semi-professional market two years later with the release of the D300s. At this point Nikon had completely dominated the mid-range market.

It was only in September 2009 that Canon had caught up and announced a true competitor worthy of challenging the undisputed mid-range king.

There is no doubt that Nikon greatly benefited from Canon’s failure to respond to the D300/s. Why, then, would Nikon now repeat Canon’s mistake?

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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