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GoPro Purchases Kolor; Set to Take Over Virtual Reality Spherical Videos

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Immersive content is said to be the next big thing in digital media, and GoPro just took a major step towards becoming a dominant player in the market.

While its HERO cameras currently offer 4K video recording and dominate the action camera market, the hardware company is unable to offer the software necessary to get the most out of its products.

This is where Kolor, a French software company and GoPro’s latest purchase, comes into play. Kolor’s software enables users to create 360° content including panoramas, virtual tours and videos.

Up until now spherical content was mostly created by professionals, and the purchase of Kolor has them worried that the company will now focus on creating 360° software for the masses rather than cutting-edge pro-level software solutions.

Will this acquisition lead to the release of a GoPro virtual reality camera?

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Facebook to Support Spherical Interactive Video in News Feed

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These 360-degree interactive videos are shot with up to 24 cameras at a time, allowing the viewer to change the point of view in any direction. It is much like Google Street View, except you can look up or down as well, and you do so while the video keeps playing.

The immersive videos will also be available on the Oculus Rift 3D goggles headset, made by Facebook’s recent acquisition, Oculus VR.

Despite Virtual Reality being associated mainly with gaming, Facebook CEO Mark Zuckerberg said he expects VR video to be more engaging.

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How To Create A Turntable For 360 Degree Product Photography In 5 Minutes And $15

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If you’re into product photography, you know what a great impact a 360 degree image can have. It will instantly upgrade any website and is an excellent addition to the services you can offer your clients.

In this tutorial, originally posted by Vladimir Matiyasevich, you will learn how to build a steady 360 degree turntable and a mini studio in 5 minutes. Assuming you already own a set of speed lights, studio flashes or desk lamps, this project should cost you approximately $15 and a trip to the nearest IKEA store.

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