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16-35mm f/4

Sony has now officially launched its new lightweight FE PZ 16-35mm f/4 “hybrid” lens

Mar 22, 2022 by John Aldred 1 Comment
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While there haven’t been too many rumours about this one, the photos and price leak last week pretty much guaranteed that it was coming. And today, Sony has now officially announced the new Sony FE PZ 16-35mm f/4 lens. It seems to be aimed at filmmakers just as much as it is photographers, is super lightweight at only 353g and has a price tag of $.

Although the weight is substantially lower than the Sony Vario-Tessar T* FE 16-35mm f/4 ZA OSS lens, and the price has shrunk a bit, too. B&H was showing $1,399 initially on their listing, but now it just says “New item – Coming soon” with no price. The release I received from Sony, however, claims around the price is around $1,200 US or $1,500 Canadian.

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Price and first photos of upcoming Sony FE PZ 16-35mm F4 G lens leak ahead of official annoumcement

Mar 18, 2022 by John Aldred 2 Comments
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Sony is expected to announce the new Sony FE PZ 16-35mm F4 G lens on Tuesday, March 22nd but as often seems to happen, information has leaked ahead of the official announcement. There isn’t a lot of information but there is a price – a UK price – as well as several images of the upcoming lens.

There’s the product image above, but there are also a couple of photos showing the lens in use on what appears to possibly be a Sony A7S III mirrorless camera with a Sony ECM-B1M microphone perched on top and a Sony FX6 cinema camera. This suggests that the new lens will be geared as much towards video shooters as it will photographers.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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