I don’t know how long camera manufacturers will continue to think that we believe their “we didn’t know it was going to be so popular!” excuse. Of course, they knew it was going to be popular. because its predecessor was also extremely popular. Still, Nikon has posted an announcement stating that demand “exceeds our expectations”, so they’ve suspended sales of the new Nikkor Z 100-400mm f/4.5-5.6 VR S lens.
All I hear when companies claim they “didn’t anticipate the demand” is Homer Simpson saying, “It’s my first day“. Fortunately, some sellers still have them in stock for now. But once they sell out, it might be a while before they get more. It’s not even a new lens, either. It was announced last October. Here’s what Nikon has to say…
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