Stop Motion photography brings Honda advert (and photographic inspiration) to life

Feb 19, 2016

Haje Jan Kamps

Haje Jan Kamps is a guest writer on DIYPhotography. He runs LifeFolder a company that’s encouraging people to think and talk about what they want at the end of life.

Stop Motion photography brings Honda advert (and photographic inspiration) to life

Feb 19, 2016

Haje Jan Kamps

Haje Jan Kamps is a guest writer on DIYPhotography. He runs LifeFolder a company that’s encouraging people to think and talk about what they want at the end of life.

Join the Discussion

Share on:

honda-stopmotion

Stop motion animation is hardly a new art, but the brand new advertisement PES created for Honda takes the art form to a new level. Instead of trying to deliver a smooth animation, the advert ‘breaks the fourth wall‘ and features the hands making the animation as part of the animation itself.

Following the cues and continuing the tradition of a series of older Honda adverts (Impossible Dream and Hands) in emotion, if not in style. It tells the history of Honda from past to future, but the genius of the advert is that it echoes one of the core things about Honda… It’s about dreams, but in a very different way to other brands. The dreams Honda describes here are achievable dreams, reachable goals, and fulfillable ambition. In a way, that echoes what Honda is all about – as opposed to, say, Lamborghini, which is also about dreams, but which tries to evoke a feeling of prestige and aspiration that most of us can never reach.

In that sense, this advert is like that for me as a photographer, too: A mission of achievability. Yes, it’s a creative piece of filmmaking, but if you look closer, photographically, there’s nothing in this video that you couldn’t put together yourself, given enough time, patience, and cups of double-strength coffee.

It works on so many levels. Check it out, and be inspired:

YouTube video

Filed Under:

Tagged With:

Find this interesting? Share it with your friends!

Haje Jan Kamps

Haje Jan Kamps

Haje Jan Kamps is a guest writer on DIYPhotography. He runs LifeFolder a company that’s encouraging people to think and talk about what they want at the end of life.

Join the Discussion

DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.

Leave a Reply

Your email address will not be published. Required fields are marked *

2 responses to “Stop Motion photography brings Honda advert (and photographic inspiration) to life”

  1. jason bourne Avatar
    jason bourne

    This ad was out ages ago.

    1. Haje Jan Kamps Avatar
      Haje Jan Kamps

      Yep it was, but that doesn’t make it any less inspirational, no? :D