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Start culling your photos for a more effective portfolio

Dec 26, 2017 by John Aldred 3 Comments

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One of the most common things I see today, especially from newer photographers is posting far too many images from a session online. We’ve all seen it, and probably all done it at some point. You go to a photographer’s page, look at their photos, and you see 50 images from one shoot, followed by 50 from another, then 50 from another.

While we’re proud of many things we create, this can really dilute our most impressive work. In this two-minute tips video, photographer David Bergman explains why we should edit ourselves and cull our work down to only the very best.

I’ve always been a big believer in only showing your best work. Even with clients that expect a large variety of images, say a wedding, nobody’s going to sit and look through 300 photos of somebody else’s wedding to decide if they’re going to hire you. They just want to see a small selection of your very best work from a variety of weddings.

And if you’re looking at commercial clients, forget sending them hundreds of images. Don’t link to a website portfolio that hundreds of shots, either. Nobody’s going to look at that. They’ll skip over you in favour of a portfolio that gets right to the point.

You want to show a variety of images that show off your abilities, styles and techniques. But you don’t need to demonstrate each one 20 times. And you don’t want to dilute that collection of amazing images with a whole bunch that are just “ok”. If people have to hunt to find your best work, the images of which you’re most proud, they’ll never see them.

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

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Filed Under: Inspiration Tagged With: business of photography, David Bergman, portfolio, portfolio building, portfolio review

John Aldred: from diyphotography.net

About John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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