Israel-based lighting company, Spiffy Gear has announced that they have been acquired by Tether Tools parent company, Imaging Brands. This sees Spiffy Gear teaming up with brands like the aforementioned Tether Tools, Frio – also acquired just last year – and the Smart Shooter tethering software.
Imaging Brands says that “the Spiffy Gear acquisition is part of Imaging Brands’ strategic growth plants for the professional photo and video markets” and that Spiffy Gear’s team and product line will help them keep their commitment to “improving the experience of image creation for professionals and enthusiasts”.
“We saw an opportunity in Spiffy Gear to add a strong team to our platform and business model.” says Josh Simons, CEO of Imaging Brands. “Udi Tirosh and his team have developed the Spiffy Gear brand and product lines with the shared mission of Imaging Brands, which is committed to providing exceptional solutions to make creators lives easier.”
Spiffy Gear’s LED lighting products have grown in popularity among photographers, independent filmmakers and content creators. The combination of versatility and light quality help elevate creative opportunities with lighting in any application.
“I couldn’t be more pleased with Spiffy Gear becoming part of Imaging Brands,” shared Udi Tirosh, founder of Spiffy Gear. “I’ve long admired Tether Tools for the ingenuity of its solutions. Spiffy Gear products similarly have been created to offer story tellers continuous lighting solutions that are affordable, effective, and fun. Joining Imaging Brands will allow our collective teams to advance a shared purpose that is focused on improving every aspect of the image creation process.”
– Imaging Brands
As part of the deal, Spiffy Gear will head up a new Imaging Brands R&D branch in Israel. Spiffy Gear founder and CEO Udi Tirosh will assume the role of R&D and Israeli branch manager.
Full disclosure: Udi Tirosh is the editor in chief of DIYP