Sony looks to take on GoPro’s HERO+ with its new entry-level action cam

Nikon might’ve made the most commotion in the action camera game at CES 2016, they weren’t the only major brand to release adventurous new gear. Sony has also made their presence known with a brand new entry-level action cam designed to take on GOPro’s HERO+ head on.

Meet the Sony AS50, a 1080p action cam designed for adventure-seekers who want a serious action cam at a smaller price point. Borrowing many features from its 4K-capable sibling, the X1000V, the Sony AS50 features an updated version of Sony’s Advanced SteadyShot technology, which is said to be three times more effective than its predecessor.

Inside the camera is a brand new 11.1 megapixel backside-illuminated CMOS sensor capable of capturing full 1080p video at 60fps and 720p at 120fps. 4K functionality is included, but only in the form of a time-lapse mode.

In front of the sensor is an f/2.8 Zeiss lens. While there’s no optical zoom, Sony does offer a new 3x digital zoom mode.

As seen in the images, the Sony AS50 features a power button, a record button and three buttons alongside an LCD screen on the side to change settings.

When you plan on taking the Sony AS50 on more extreme adventures, the included housing should keep it safe, with a depth rating of 60 meters (197 feet).

For connectivity, Sony has included built-in WiFI and Bluetooth 4.0, which will let you connect via Sony’s mobile app. You can also purchase an external Live-View remote controller, which will be sold separately.

https://www.youtube.com/watch?v=48xcEDK92s4

The camera is set to ship later this month for $200.

For comparison, GoPro’s similarly-specced HERO+ costs $200 as well.